| Title | Pencil |
| Title (original language) | Lapis |
| Agency |
FabraQuinteiro
|
| Campaign |
Pencil
|
| Advertiser |
Instituto de Pesquisas Ecologicas
|
| Brand |
Ipê
|
| Posted | December 2008 |
| Business Sector | Environmental & Animal Issues
|
| Story | A campaign that shows common objects suffering the same attacks that the man makes to nature. |
| Story (original language) | Uma campanha que mostra objetos comuns sofrendo os mesmos ataques que o homem faz à natureza. |
| Philosophy | Using common objects of daily life to show the impacts of the destruction of nature as felt by the objects. The campaign is created with appealing beauty and strong appearance that calls for attention to the problems of deforestation. |
| Philosophy (original language) | Usando objetos comuns do cotidiano e fazendo com que os impactos da destruição da natureza sejam sentidos por eles, criamos uma campanha com beleza e apelo visual forte que chama a atençao para os problemas do desmatamento. |
| Problem | To inform people on the risks of deforestation and to make them aware of the impacts of simple things on daily life. |
| Problem (original language) | Conscientizar as pessoas sobre os riscos do desmatamento e fazer com que elas identifiquem os impactos em coisa simples do seu cotidiano. |
| Media Type |
Print
|
| Creative Director |
Paschoal Fabra Neto
|
| Editor |
Hercules Florence
|
| Art Director |
Giovanni Rampazzo
|
| Agency Producer |
Marcelo Hack
|
