Mark is a failed historian and a successful communications consultant. In the latter capacity, Mark has helped to create attention-getting, memorable campaigns for a variety of clients, including recent efforts for Delta, Wells Fargo and E*Trade. His team’s “Most Honest City in America” for Honest Tea won a Gold Lion at Cannes in 2011. ”Don’t Forget Ed,“ a campaign for the College Board during the 2012 Presidential election campaign, included The New York Times-covered installation on the National Mall featuring 857 empty desks to represent the number of high school students who drop out every hour of every school day. He led a campaign for the Environmental Defense Fund featuring Mayor John Fetterman of Braddock, PA, to pass environmental legislation in the U.S. House, and the “This is Public Health” campaign to promote awareness of public health schools. Mark’s also worked with Subway, Pfizer, Audi, US Fund for UNICEF, Time Warner and Microsoft.
Prior to starting SS+K with his friends Lenny and Rob, Mark worked at agencies you’ve probably never heard of because they were devoured by soulless holding companies years ago. During that time, he worked with American Express, American Airlines & Morgan Stanley, among others. As a communications advisor to the Russian Ministry of Privatization (GKI) in 1993, he worked on a campaign to promote economic and political reform in the former Soviet Union. A communist-affiliated newspaper outed Mark as an American spy, a charge he has yet to deny.