| Title | Unseen Stars |
| Brief | Women are often overlooked in the sciences, but GE believes that great female scientists should be treated like stars. Grand Central station in New York is known for the constellations of mythical heroes painted on its ceiling. These were replaced with heroines: women scientists who made great contributions to the field. The constellations of female scientists were projection-mapped them onto the ceiling, stopping New Yorkers in their tracks and getting them talking about the issue. |
| Agency | BBDO New York |
| Campaign | Unseen Stars |
| Advertiser | General Electric Company |
| Brand | GE |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Media Type | Television |
| Length | |
| Chief Creative Officer | D...d L...rs Subscribers Only |
| Chief Creative Officer | G..g H..n Subscribers Only |
| Executive Creative Director | M....el A....te Subscribers Only |
| Creative Director | L...e V...ng Subscribers Only |
| Creative Director | G..y .u T..t Subscribers Only |
| Art Director | S...h K..a Subscribers Only |
| Copywriter | L..y B...el Subscribers Only |
| Head of Production | D...d R...e Subscribers Only |
| Executive Producer | G...ge S....ey Subscribers Only |
| Production Company Producer | .o T...e Subscribers Only |
| Group Communications Planning Director | ..n C...g Subscribers Only |
| Group Communications Planning Director | ..n L...g Subscribers Only |
| Account Planner | ..n B..s Subscribers Only |
| Account Manager | P...r Mc....um Subscribers Only |
| Account Manager | L....ey C..h Subscribers Only |
| Account Manager | Z...y F...ts Subscribers Only |
| Account Manager | J...yn D..n Subscribers Only |
| Account Manager | F...k Cu.....ham Subscribers Only |
| Production Company | O....ra D....al Subscribers Only |
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