My Latest Work
SEE ALL WORKBest Coke Ever? 4
Best Coke Ever? 3
Best Coke Ever? 2
Best Coke Ever? 1
About me
Last year, Adweek named Martín one of the 10 most relevant creative leaders globally. TED International chose him as one of the leaders to inspire the world. Martín and his team’s work is recognized all over the world. Some noteworthy pieces include emblematic works for Coca-Cola, such as For Everyone and Security Cameras, which was the most voted commercial of the Superbowl, the commercial to claim the Argentine sovereignty of Malvinas that led from an English agency, and TyC Sports campaigns, A little over two years ago he joined McCann to create Mercado McCann, a "fresh market of ideas" that works from Argentina for global brands.
In the last year, Mercado McCann was the most awarded agency in Argentina at the Cannes Film Festival and for the second year the best agency in Argentina at Ojo de Iberoamérica, occupying the number 2 spot in the Latin American Gunn Report.
Sector Experience
- Soft Drinks, Tonics
- Online Leisure & Entertainment Services
- Other Online Services
- Food
- Home Furniture
- Photography
- Home Appliances, Furniture & Gardening
- Beers, Ciders, Lagers
- Hospitals, Healthcare facilities & Medical Services
- Apparel & Accessories Stores
- TV/Radio Programs & Stations
- Retail, Distribution & Restaurants
- Contraceptives & Pregnancy Tests
- Department Stores, Supermarkets
- Newspapers, Magazines, Books
- Ice Cream
- Human Rights
- Chewing-Gum
- Telecommunications Services
- Banking, Finance, Law & Insurance
- Credit Cards
- Personal Wireless Communication
- Environmental & Ecological Issues
- Trade Shows, Events & Festivals
- Internet Sites (Excluding ISPs) / Apps.
- Sportswear
- Wines, Champagnes
- Cars
Awards
- 2019 Epica Awards
- 2019 Cannes Lions International Festival of Creativity
- 2018 CRISTAL AWARDS
- 2014 LIA
- 2014 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad
- 2014 The New York Festivals Advertising Awards
- 2014 The One Show
- 2013 Golden Award of Montreux
- 2013 CLIO Awards
- 2010 Wave Festival
- 2010 ACT Responsible Tributes
- 2004 American Advertising Awards, ADDY
- 2004 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2004 WARC
- 2003 El Sol
- 2002 CRESTA
My Work
SEE ALL WORKApart Logo
- BRAND:
- Coca-Cola
- AGENCY:
- Mercado McCann
For everyone
- BRAND:
- Coca-Cola
- AGENCY:
- Mercado McCann
Don't Watch Netflix (Film Case)
- BRAND:
- Netflix
- AGENCY:
- Mercado McCann
Playing With Baby
- BRAND:
- Offset by Shutterstock
- AGENCY:
- Mercado McCann
French Kiss
- BRAND:
- Offset by Shutterstock
- AGENCY:
- Mercado McCann
Running
- BRAND:
- Offset by Shutterstock
- AGENCY:
- Mercado McCann
Washing Dishes
- BRAND:
- Offset by Shutterstock
- AGENCY:
- Mercado McCann
Positions
Playing With Baby
- BRAND:
- Offset by Shutterstock
- AGENCY:
- Mercado McCann
French Kiss
- BRAND:
- Offset by Shutterstock
- AGENCY:
- Mercado McCann
Running
- BRAND:
- Offset by Shutterstock
- AGENCY:
- Mercado McCann
Washing Dishes
- BRAND:
- Offset by Shutterstock
- AGENCY:
- Mercado McCann
- BRAND:
- MasterCard
- AGENCY:
- McCann Buenos Aires
I Can't Believe It, Buddy!
- BRAND:
- MasterCard
- AGENCY:
- McCann Buenos Aires
On Air Campaign
- BRAND:
- Radio 10
- AGENCY:
- McCann Buenos Aires
For Everyone (Spanish version)
- BRAND:
- Coca-Cola
- AGENCY:
- McCann Buenos Aires
For Everyone
- BRAND:
- Coca-Cola
- AGENCY:
- McCann Buenos Aires
- 2019 Epica Awards
- 2019 Cannes Lions International Festival of Creativity
- 2008 Wave Festival
- 2004 Golden Award of Montreux
- 2004 American Advertising Awards, ADDY
- 2004 The New York Festivals Advertising Awards
- 2004 CLIO Awards
- 2004 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2004 WARC
- 2003 El Sol
- 2002 CRESTA
Guy
- BRAND:
- Freddo
- AGENCY:
- La Negra United
Girl
- BRAND:
- Freddo
- AGENCY:
- La Negra United
Lazy
- BRAND:
- Freddo
- AGENCY:
- La Negra United
Playstation
- BRAND:
- Freddo
- AGENCY:
- La Negra United
Libro
- BRAND:
- Freddo
- AGENCY:
- La Negra United
Control
- BRAND:
- Freddo
- AGENCY:
- La Negra United
Hamburger
- BRAND:
- El Ojo de Iberoamerica
- AGENCY:
- La Negra United
Bush
- BRAND:
- El Ojo de Iberoamerica
- AGENCY:
- La Negra United
Ketchup
- BRAND:
- El Ojo de Iberoamerica
- AGENCY:
- La Negra United
Ale
- BRAND:
- Datafull.com
- AGENCY:
- La Negra United
Huber
- BRAND:
- Datafull.com
- AGENCY:
- La Negra United
Antonito
- BRAND:
- Datafull.com
- AGENCY:
- La Negra United
Melted 2
- BRAND:
- Freddo
- AGENCY:
- La Negra United
Melted 1
- BRAND:
- Freddo
- AGENCY:
- La Negra United
Luggage
- BRAND:
- Nextel Argentina
- AGENCY:
- La Negra United
Tennis
- BRAND:
- Alpargatas S.A. Topper
- AGENCY:
- La Negra United
T-shirts
- BRAND:
- Quilmes
- AGENCY:
- Y&R Argentina
Shame
- BRAND:
- Farmacity
- AGENCY:
- Y&R Argentina
Prescription
- BRAND:
- Farmacity
- AGENCY:
- Y&R Argentina
Memory
- BRAND:
- Farmacity
- AGENCY:
- Y&R Argentina
HandMa
- BRAND:
- Alto Palermo
- AGENCY:
- Y&R Argentina
Silence
- BRAND:
- TyC
- AGENCY:
- Y&R Argentina
Salute
- BRAND:
- TyC
- AGENCY:
- Y&R Argentina
Jogo Bendito
- BRAND:
- TyC
- AGENCY:
- Y&R Argentina
Ex
- BRAND:
- Alto Palermo
- AGENCY:
- Y&R Argentina
Requiem
- BRAND:
- TyC
- AGENCY:
- Y&R Argentina
Letter
- BRAND:
- TyC
- AGENCY:
- Y&R Argentina
Taurus-Gemini
- BRAND:
- Tulipán
- AGENCY:
- Y&R Argentina
Libra-Scorpio
- BRAND:
- Tulipán
- AGENCY:
- Y&R Argentina
Capricornus-Sagittarius
- BRAND:
- Tulipán
- AGENCY:
- Y&R Argentina
The Office
- BRAND:
- Musimundo
- AGENCY:
- Y&R Argentina
The Relegation
- BRAND:
- TyC Sports
- AGENCY:
- Y&R Argentina
- 2014 LIA
- 2014 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad
- 2014 The New York Festivals Advertising Awards
- 2014 Cannes Lions International Festival of Creativity
- 2014 The One Show
- 2013 CLIO Awards
- 2012 Golden Award of Montreux
- 2010 Wave Festival
- 2010 ACT Responsible Tributes
Saw
- BRAND:
- Clarin
- AGENCY:
- TBWA Buenos Aires
Duck
- BRAND:
- Suzuki
- AGENCY:
- TBWA Buenos Aires
Silent Night
- BRAND:
- Soleil
- AGENCY:
- TBWA Buenos Aires
Shorty
- BRAND:
- Brahma
- AGENCY:
- TBWA Buenos Aires
Unfaithful
- BRAND:
- Brahma
- AGENCY:
- TBWA Buenos Aires
Joy
- BRAND:
- Soleil
- AGENCY:
- TBWA Buenos Aires
Get Angry
- BRAND:
- Brahma
- AGENCY:
- TBWA Buenos Aires
The Cup for All
- BRAND:
- Coca-Cola
- AGENCY:
- Wunderman Buenos Aires
Intruder
- BRAND:
- Coca-Cola
- AGENCY:
- Wunderman Buenos Aires
Interception
- BRAND:
- Coca-Cola
- AGENCY:
- Wunderman Buenos Aires
Car Incident
- BRAND:
- Coca-Cola
- AGENCY:
- Wunderman Buenos Aires
Security Cameras
- BRAND:
- Coca-Cola
- AGENCY:
- Wunderman Buenos Aires
Best Coke Ever? 4
- BRAND:
- Coca-Cola
- AGENCY:
- Mercado McCann
Best Coke Ever? 3
- BRAND:
- Coca-Cola
- AGENCY:
- Mercado McCann
Best Coke Ever? 2
- BRAND:
- Coca-Cola
- AGENCY:
- Mercado McCann
Best Coke Ever? 1
- BRAND:
- Coca-Cola
- AGENCY:
- Mercado McCann
Apart Logo
- BRAND:
- Coca-Cola
- AGENCY:
- Mercado McCann
For everyone
- BRAND:
- Coca-Cola
- AGENCY:
- Mercado McCann
Don't Watch Netflix (Film Case)
- BRAND:
- Netflix
- AGENCY:
- Mercado McCann
Bed #1
- BRAND:
- Sommiercenter
- AGENCY:
- Mercado McCann
Bed #2
- BRAND:
- Sommiercenter
- AGENCY:
- Mercado McCann
Bed #3
- BRAND:
- Sommiercenter
- AGENCY:
- Mercado McCann
Squares
- BRAND:
- Shutterstock
- AGENCY:
- Mercado McCann
Triangles
- BRAND:
- Shutterstock
- AGENCY:
- Mercado McCann
Circles
- BRAND:
- Shutterstock
- AGENCY:
- Mercado McCann
Euthanasia
- BRAND:
- Philco Appliances
- AGENCY:
- Mercado McCann