About me
Seth guides Wunderman’s 43 offices in North America, bringing 20-plus years of experience in analytics, strategy, planning, CRM, integrated marketing and technology. Based in New York, Seth is an innovative and dynamic leader who has provided guidance for brands ranging from NIKE, Inc. to L'Oréal Paris to Verizon.
Seth comes to Wunderman from R/GA, where he was President, U.S. Under his leadership, R/GA New York won 29 Lions and was named 2015 Agency of the Year at the Cannes Lions International Festival of Creativity. Prior leadership roles include serving as CEO at CRM365, working alongside partners including Google and Facebook, and as global chief marketing officer for Digitas. No stranger to Wunderman, Seth also spent eight years as SVP, account director, in New York, leading the agency’s efforts on American Express, Samsung and Delta Airlines.
Seth is an avid traveler and sports fanatic, and golf and spinning keep him active year-round.
Specialties: Campaign and content management, integrated marketing, digital strategy, brand building, operational management, new business
Skills
- Digital Strategy
- Integrated Marketing
- Strategy
- Advertising
- Strategic Partnerships
- Brand Management
- Online Advertising
- Digital Marketing
- Marketing
- Social Media Marketing
- Digital Media
- Interactive Marketing
- CRM
- Interactive Advertising
- Analytics
- Management
- Mobile Marketing
- New Business Development
- Direct Marketing
- Brand Development
- Team Leadership
- Relationship Marketing
- Program Management
- Creative Direction
- Customer Insight
- Brand Architecture
- Email Marketing
- SEM
- Creative Strategy
- Media Planning
