Axel Didon
Associate creative director at HEREZIE
Paris Area, France, France
TitleCircle
BriefAt a meeting of what appears to be Alcoholics Anonymous, Alex is encouraged to tell his story. But before he can start, he bursts into tears. “I need a minute,” he says. Obligingly, the other members of the group pick up various broken objects and start repairing them. Because new 60 Seconds All Purpose Glue from Loctite can fix anything. In just one minute.
Agency
Campaign When you have a minute.
Advertiser Henkel KG
Brand Loctite

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PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Production Company
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