My Latest Work
SEE ALL WORKBordeaux 2050 (vf)
The heart of Rum
The heart of Rum
The heart of Rum
About me
I am passionate about brands and view them from the brand consulting as well as from the advertising side. I am bringing an entrepreneurial perspective and energy as an innovator in integrated marketing communications. I see my role as a team leader that has to inspire every member of the team and create the fair conditions of working all together. Team working is part of my DNA.
Sector Experience
- Environmental & Ecological Issues
- Alcoholic
- Pet Food, Pet Care Products & Services
- Newspapers, Magazines, Books
- Sports Teams, Sports Events
- Advertising Agencies
- Charities, Foundations, Volunteers
- Department Stores, Supermarkets
- Institutional/Public Interest/Non-Profit Org.
- Others
- Restaurants & Fast Food
Awards
- 2020 Prix Club des Directeurs Artistiques (Club des DA)
- 2020 D&AD Awards
- 2020 The One Show
- 2019 Epica Awards
- 2019 LIA
- 2019 Eurobest
- 2019 EFFIE France
- 2019 French Art Directors Club
- 2019 The New York Festivals Advertising Awards
- 2019 Cannes Lions International Festival of Creativity
- 2019 CLIO Awards
- 2019 CLIO Health
- 2018 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2017 Cristal Media & ADvertising Summit
People I worked with
Riccardo Fregoso
Chief Creative Officer, Executive Board Member
Dentsu Creative Italy
Julien Chiapolini
Executive Creative Director
McCann Paris, Clichy Cedex
Sébastien Boutebel
Chief Creative Officer (CCO)
Saatchi&Saatchi
Shadi Razavi
Strategic Planner
McCann Paris
Coline Dechelette
New Business Consultant / Executive Assistant to the CEO
McCANN France
My Work
SEE ALL WORKThe heart of Rum
- BRAND:
- Diplomatico
- AGENCY:
- McCann Paris
The heart of Rum
- BRAND:
- Diplomatico
- AGENCY:
- McCann Paris
Street-vet
- BRAND:
- Purina
- AGENCY:
- McCann Paris
Don’t Let Your Trip Go Wrong
- BRAND:
- The Good Life
- AGENCY:
- McCann Paris
Don’t Let Your Business Go Wrong
- BRAND:
- The Good Life
- AGENCY:
- McCann Paris
Don’t Let Your Shopping Go Wrong
- BRAND:
- The Good Life
- AGENCY:
- McCann Paris
Controle de la Poitrine (en)
- BRAND:
- Olympique de Marseille (OM)
- AGENCY:
- McCann Paris
Bordeaux 2050
- BRAND:
- AJE
- AGENCY:
- McCann Paris
#GuiltyTags 4
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
Positions
I am leading McCann operations in France, including 500+ people working as an integrated agency delivering brand strategy, advertising, digital, CRM, shopper marketing, brand content, design, PR & reputation management , healthcare communication.
Bordeaux 2050 (vf)
- BRAND:
- AJE
- AGENCY:
- McCann Paris
The heart of Rum
- BRAND:
- Diplomatico
- AGENCY:
- McCann Paris
The heart of Rum
- BRAND:
- Diplomatico
- AGENCY:
- McCann Paris
The heart of Rum
- BRAND:
- Diplomatico
- AGENCY:
- McCann Paris
The heart of Rum
- BRAND:
- Diplomatico
- AGENCY:
- McCann Paris
The heart of Rum
- BRAND:
- Diplomatico
- AGENCY:
- McCann Paris
Street-vet
- BRAND:
- Purina
- AGENCY:
- McCann Paris
Don’t Let Your Trip Go Wrong
- BRAND:
- The Good Life
- AGENCY:
- McCann Paris
Don’t Let Your Business Go Wrong
- BRAND:
- The Good Life
- AGENCY:
- McCann Paris
Don’t Let Your Shopping Go Wrong
- BRAND:
- The Good Life
- AGENCY:
- McCann Paris
Controle de la Poitrine (en)
- BRAND:
- Olympique de Marseille (OM)
- AGENCY:
- McCann Paris
Bordeaux 2050
- BRAND:
- AJE
- AGENCY:
- McCann Paris
#GuiltyTags 4
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
#GuiltyTags 3
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
#GuiltyTags 2
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
#GuiltyTags 1
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
- 2020 Prix Club des Directeurs Artistiques (Club des DA)
- 2020 D&AD Awards
- 2020 The One Show
- 2019 Epica Awards
- 2019 LIA
- 2019 Eurobest
- 2019 EFFIE France
- 2019 French Art Directors Club
- 2019 The New York Festivals Advertising Awards
- 2019 Cannes Lions International Festival of Creativity
- 2019 CLIO Awards
- 2019 CLIO Health
- 2018 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2017 Cristal Media & ADvertising Summit
Founder & CEO of a new model of integrated communication agency, part of TBWA network.
Management of a group of 220 people, based in Paris, Lyon and Lille.
5 areas of expertise : Brand Consulting, Design, Advertising, Shopper Marketing, Digital
Management of a group of 220 people, based in Paris, Lyon and Lille.
5 areas of expertise : Brand Consulting, Design, Advertising, Shopper Marketing, Digital
Vice President
Boulogne Billancourt, France
April 2000 - May 2015 (15 years 1 month)
CEO TBWA\CONSULTING & DESIGN
CEO TBWA\SPORT
Group New Business Director
Brand Director for France Telecom group / Orange
CEO TBWA\SPORT
Group New Business Director
Brand Director for France Telecom group / Orange
Co-Founder and Managing Director
Republic of Ideas - Leo Burnett Paris
September 1998 - March 2000 (1 year 6 months)
My responsabilities include the postioning & launch of the company, the business development and the management of the clients projects
Commercial Director & New Business Director
EURO RSCG / HAVAS
April 1994 - August 1998 (4 years 4 months)
I managed the global Air France account and launched the CDG hub campaign which was AF first global campaign ever (France and International).
I managed the new business department and was involved in all major wins of the agency.
I managed the new business department and was involved in all major wins of the agency.
From an Account Executive position I became senior Account director and worked for Danone, Mongrain, Reckitt, Pernod Ricard, IBM and Epson.
Education
1983 - 1988 (5 years)
Master's degree - Science & Management
1984 - 1987 (3 years)
Activities and Societies: Bureau des Elèves Junior Entreprise Rugby Team
In addition to the main strategy, finance and marketing courses, I focused on International development.
I have been also elected VP of the "Bureau des Elèves" and President of the Junior Entreprise (student association selling consultancy missions to clients ).
