Alex has worked in the industry for over 20 years. Starting at Saatchi & Saatchi London, Alex then moved to Sydney to work at M&C Saatchi, later moving to Saatchi & Saatchi Sydney as Executive Director running Sony, Lion Nathan and Cadbury. Alex then joined Havas Worldwide Sydney as MD, leading one of the most transformational periods in Havas’s history. In 2015 Alex moved across town to run BWM Dentsu, where he has overseen the notable growth and creative transformation of the agency, as well as the most awarded period in its 21 year history.