Anze Jereb Interview(s)
WHEN DOES RESPONSIBILITY BECOME CENSORSHIP?
How has the shift towards more responsible or politically correct advertising impacted your work?
In the region where I work, nothing really changed. But we put more effort into considering all possible aspects - if there is a chance of being politically incorrect - we simply do not work with the idea any longer.
When have you used a more provocative or even risky approach to get a response from the audience?
Last time - 3 years ago.
Can you give some examples of advertisers that have adopted a responsible approach but remained creative (eg. Heineken and its “drink responsibly” messages).
What’s an example of a popular ad that simply couldn’t be done today?
Ad for a sun protection SunMix. Each has it's own factor.
dk.fdv.uni-lj.si - page 847
Published in Slovenian magazines and Outdoor in summer of 1994.
dk.fdv.uni-lj.si - page 847
Published in Slovenian magazines and Outdoor in summer of 1994.
How is the digital environment affecting the boundaries of what can and can’t be said in advertising?
Kids are not protected and an easy target.
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