Jeremy Feldman Interview(s)
WHEN DOES RESPONSIBILITY BECOME CENSORSHIP?
How has the shift towards more responsible or politically correct advertising impacted your work?
Clients are demanding disruptive communications solutions and this is just one of the techniques we pursue.
When have you used a more provocative or even risky approach to get a response from the audience?
Generally, when we're targetting an audience which we believe will be more responsive to that type of message. Usually, a more educated and younger demographic.
What’s an example of a popular ad that simply couldn’t be done today?
A lot of the really patriotic Budweiser advertising would seem unsophisticated today. Also, the Chevrolet Made in the U.S.A. campaign.
How is the digital environment affecting the boundaries of what can and can’t be said in advertising?
On the one hand, the volume of content means that clients want to engage in a conversation with clients. On the other, they're afraid to say something that could be misconstrued online and quickly go viral. In more regulated industries (i.e. Pharma and Financial), many clients are reluctant to engage at all.
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