Chris Saunders
Chris Saunders
Content Guru at FTI Consulting
New York, United States
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Chris Saunders Publications

Los Angeles-based creative shop Mistress, has hired industry veteran Steve Orens...

29 January 2015
Los Angeles-based creative shop Mistress, has hired industry veteran Steve Orens...
Los Angeles-based creative shop Mistress, has hired industry veteran Steve Orenstein as Chief Operating Officer, a new position at the agency.Read more: http://goo.gl/XI9hia

Tourism New Zealand has appointed creative agency Dog as its creative marketing ...

28 January 2015
Tourism New Zealand has appointed creative agency Dog as its creative marketing ...
Tourism New Zealand has appointed creative agency Dog as its creative marketing and communications agency. Read more: http://goo.gl/XwnBXo TravelSupermarket, part of the Moneysupermarket.com group, ha...

Wunderman will see a change in leadership as Mark Read, CEO of WPP Digital, will...

28 January 2015
Wunderman will see a change in leadership as Mark Read, CEO of WPP Digital, will...
Wunderman will see a change in leadership as Mark Read, CEO of WPP Digital, will succeed Daniel Morel as the digital agency network’s Global CEO.Read more: http://goo.gl/W1LXfK

La Redoute, the French mail order fashion brand, has handed its UK ad account to...

27 January 2015
La Redoute, the French mail order fashion brand, has handed its UK ad account to...
La Redoute, the French mail order fashion brand, has handed its UK ad account to Manchester-based Cheetham Bell, following a competitive pitch.Read more: http://goo.gl/RMTkJu RB, formerly called Recki...

Aer Lingus has said it is "willing" to accept a €1.36bn (£1.02bn) off...

27 January 2015
Aer Lingus has said it is "willing" to accept a €1.36bn (£1.02bn) off...
Aer Lingus has said it is "willing" to accept a €1.36bn (£1.02bn) offer by British Airways owner IAG to buy the Irish airline. Read more: http://goo.gl/c4bmQO

Y&R has appointed Vincent Van Dessel as the Chief Executive Officer of its V...

27 January 2015
Y&R has appointed Vincent Van Dessel as the Chief Executive Officer of its V...
Y&R has appointed Vincent Van Dessel as the Chief Executive Officer of its Vietnam operation. Read more: http://goo.gl/L5zM1L

BMW Malaysia has appointed VLT Malaysia, an independent agency to handle its dig...

26 January 2015
BMW Malaysia has appointed VLT Malaysia, an independent agency to handle its dig...
BMW Malaysia has appointed VLT Malaysia, an independent agency to handle its digital duties including the social media mandate of the auto brand.Read more: http://goo.gl/yDT0vV

Russ Lidstone, the chief executive of Havas Worldwide London, is leaving the age...

23 January 2015
Russ Lidstone, the chief executive of Havas Worldwide London, is leaving the age...
Russ Lidstone, the chief executive of Havas Worldwide London, is leaving the agency amid a restructure designed to increase collaboration with its sister agency, Havas Work Club. Read more: http://go...

Albion has won a contested pitch to handle the creative advertising for Glorious...

23 January 2015
Albion has won a contested pitch to handle the creative advertising for Glorious...
Albion has won a contested pitch to handle the creative advertising for Glorious!, which makes soups, sauces and dips that are sold in Tesco stores.Read more: http://goo.gl/pXh42G Havas completed proj...

Ameriprise has split with R/GA, which had been lead creative agency since 2009 a...

23 January 2015
Ameriprise has split with R/GA, which had been lead creative agency since 2009 a...
Ameriprise has split with R/GA, which had been lead creative agency since 2009 and declined to participate in a review of the business. Read more: http://goo.gl/B0iFLz Unilever is set to review its mu...

WPP’s J. Walter Thompson is consolidating its far-flung digital agency bra...

22 January 2015
WPP’s J. Walter Thompson is consolidating its far-flung digital agency bra...
WPP’s J. Walter Thompson is consolidating its far-flung digital agency brands into a single new global digital shop called Mirum. Read more: http://goo.gl/NedZfK

Tesco has rejected suggestions that Tag and Havas EHS will lose their business w...

22 January 2015
Tesco has rejected suggestions that Tag and Havas EHS will lose their business w...
Tesco has rejected suggestions that Tag and Havas EHS will lose their business with the retailer to the incoming creative agency, Bartle Bogle Hegarty.Read more: http://goo.gl/wS8xCF Aer Lingus, the I...

M/SIX has hired Will Spence, the chief client officer at Universal McCann in Syd...

22 January 2015
M/SIX has hired Will Spence, the chief client officer at Universal McCann in Syd...
M/SIX has hired Will Spence, the chief client officer at Universal McCann in Sydney, in the new position of chief operating officer. Read more: http://goo.gl/4qhWmx

L'Oréal has kicked off a search for a CRM agency in the UK to handle acti...

22 January 2015
L'Oréal has kicked off a search for a CRM agency in the UK to handle acti...
L'Oréal has kicked off a search for a CRM agency in the UK to handle activity across several divisions. Read more: http://goo.gl/nSZGAc Admiral Group, the insurance company, is in talks with cr...

KraftMaid, part of Masco Corporation, has selected Indianapolis-based Young &amp...

21 January 2015
KraftMaid, part of Masco Corporation, has selected Indianapolis-based Young &amp...
KraftMaid, part of Masco Corporation, has selected Indianapolis-based Young & Laramore (Y&L) to develop a new creative strategy. Read more: http://goo.gl/ifaPwn Jack Link's has named BSUR its ...

The former managing director of Citizen and its creative director, who both resi...

21 January 2015
The former managing director of Citizen and its creative director, who both resi...
The former managing director of Citizen and its creative director, who both resigned last year, have re-emerged to launch an integrated agency called The Romans.Read more: http://goo.gl/q7fMpt After l...

M&C Saatchi has opened an office in Israel, following the purchase of a cont...

20 January 2015
M&C Saatchi has opened an office in Israel, following the purchase of a cont...
M&C Saatchi has opened an office in Israel, following the purchase of a controlling stake in the Tel Aviv-based agency Ben-Natan Golan for an undisclosed sum.Read more: http://goo.gl/vbGGOE

Gruppo Campari has approached agencies for a global campaign to expand their cal...

20 January 2015
Gruppo Campari has approached agencies for a global campaign to expand their cal...
Gruppo Campari has approached agencies for a global campaign to expand their calendar, which it has produced since 1900, into a multinational campaign.Read more: http://goo.gl/scPh9j British Airways i...

Following a review that began in August, The VIA Agency was named creative agenc...

20 January 2015
Following a review that began in August, The VIA Agency was named creative agenc...
Following a review that began in August, The VIA Agency was named creative agency of record for Golden Corral. The family-style restaurant chain has more than 500 locations across the United States. G...

Mike Sheldon, CEO of Deutsch LA, has been named CEO, Deutsch North America overs...

20 January 2015
Mike Sheldon, CEO of Deutsch LA, has been named CEO, Deutsch North America overs...
Mike Sheldon, CEO of Deutsch LA, has been named CEO, Deutsch North America overseeing both the LA and NY offices. Read more: http://goo.gl/JZb3EL Arnold Worldwide named Jim Elliott as global chief cre...

Forever Beta, the integrated ad agency, has opened an office in New York and kic...

16 January 2015
Forever Beta, the integrated ad agency, has opened an office in New York and kic...
Forever Beta, the integrated ad agency, has opened an office in New York and kicked things off with a campaign for the taxi app Gett. Read more: http://goo.gl/yvKwDd

The Co-operative Bank has signalled a potential departure from its joint agency ...

16 January 2015
The Co-operative Bank has signalled a potential departure from its joint agency ...
The Co-operative Bank has signalled a potential departure from its joint agency arrangements with former parent company Co-operative Group by calling a review of its CRM needs. Read more: http://goo....

JWT Malaysia has been named agency of record for FindIt Malaysia.Read more: htt...

16 January 2015
JWT Malaysia has been named agency of record for FindIt Malaysia.Read more: htt...
JWT Malaysia has been named agency of record for FindIt Malaysia.Read more: http://goo.gl/2aBy6g

Midas Awards Reveals Inaugural Brand Rankings Report

15 January 2015
Midas Awards Reveals Inaugural Brand Rankings Report
MasterCard, Absa, Citibank Top the List New York, NY – January 15, 2015: The Midas Awards World’s Best Financial Advertising released the first-ever Midas Brand Report, a new yearly ranki...

TUI is hunting for a pan-European creative agency following the £5.15 bill...

15 January 2015
TUI is hunting for a pan-European creative agency following the £5.15 bill...
TUI is hunting for a pan-European creative agency following the £5.15 billion merger between its UK and German holding companies in December.Read more: http://goo.gl/qTgDrM Emirates, the airline...

IPG Mediabrands has appointed Maggie Tang as the Managing Director of its Taiwan...

15 January 2015
IPG Mediabrands has appointed Maggie Tang as the Managing Director of its Taiwan...
IPG Mediabrands has appointed Maggie Tang as the Managing Director of its Taiwan operations. Read more: http://goo.gl/yjkJtm Ogilvy & Mather Japan (Ogilvy) has announced major changes to its senio...

Tesco has moved its £110 million ad business to Bartle Bogle Hegarty witho...

15 January 2015
Tesco has moved its £110 million ad business to Bartle Bogle Hegarty witho...
Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half year relationship with Wieden & Kennedy London.Read more: http://goo.gl/Rd9qe2...

Content house Somethin' Else has been appointed to redesign the website and crea...

14 January 2015
Content house Somethin' Else has been appointed to redesign the website and crea...
Content house Somethin' Else has been appointed to redesign the website and create a video and the social content for the Brit Awards in February and in the run-up to it. Read more: http://goo.gl/eTRE...

Aviva, the insurance company, is reviewing its international creative advertisin...

14 January 2015
Aviva, the insurance company, is reviewing its international creative advertisin...
Aviva, the insurance company, is reviewing its international creative advertising account, potentially bringing an end to its decade-long relationship with Abbott Mead Vickers BBDO. Read more: http:/...

Gustavo Martinez, Chief Executive Officer of J. Walter Thompson Company, today a...

14 January 2015
Gustavo Martinez, Chief Executive Officer of J. Walter Thompson Company, today a...
Gustavo Martinez, Chief Executive Officer of J. Walter Thompson Company, today announced that Tarun Rai will succeed Colyvn Harris as CEO, J. Walter Thompson South Asia. Read more: http://goo.gl/AApK4...

S.C. Johnson is consolidating its global communications planning business at PHD...

13 January 2015
S.C. Johnson is consolidating its global communications planning business at PHD...
S.C. Johnson is consolidating its global communications planning business at PHD. Read more: http://goo.gl/bF7y3W Interpublic's Hill Holiday will continue to provide marketing support for the Boston...

MEC has announced the appointment of Doris Kuok as Managing Director of their Ho...

13 January 2015
MEC has announced the appointment of Doris Kuok as Managing Director of their Ho...
MEC has announced the appointment of Doris Kuok as Managing Director of their Hong Kong office, with immediate effect. Read more: http://goo.gl/vvemtK IPG Mediabrands will concentrate on the expansion...

New York Festivals 2015 Torch Awards Open for Entries

12 January 2015
New York, NY – January 12, 2015: The 2015 Torch Awards is now open for entry. New York Festivals World’s Best Advertising℠ invites young creative talent from the ages of 18-25 to take pa...

The London Business School is calling a media planning and buying review as part...

12 January 2015
The London Business School is calling a media planning and buying review as part...
The London Business School is calling a media planning and buying review as part of "statutory procurement requirement". Read more: http://goo.gl/HvtGEG

Lucky Generals has won Hostelworld.com's global branding and advertising account...

12 January 2015
Lucky Generals has won Hostelworld.com's global branding and advertising account...
Lucky Generals has won Hostelworld.com's global branding and advertising account after a competitive pitch. Read more: http://goo.gl/hnjxWE Planit was named agency of record for The AMES Companies, a ...

Ronald Ng is the new North American chief creative officer at DigitasLBi, succee...

12 January 2015
Ronald Ng is the new North American chief creative officer at DigitasLBi, succee...
Ronald Ng is the new North American chief creative officer at DigitasLBi, succeeding Lincoln Bjorkman. Read more: http://goo.gl/V9Mj0f

Social@Ogilvy has appointed Samson Choi as General Manager for Hong Kong.Read mo...

09 January 2015
Social@Ogilvy has appointed Samson Choi as General Manager for Hong Kong.Read mo...
Social@Ogilvy has appointed Samson Choi as General Manager for Hong Kong.Read more: http://goo.gl/DPblki

2GO Group, the Philippines’ oldest, largest, and premier logistics provide...

09 January 2015
2GO Group, the Philippines’ oldest, largest, and premier logistics provide...
2GO Group, the Philippines’ oldest, largest, and premier logistics provider, has named Y&R | LabStore Philippines as agency of record for all its creative requirements.Read more: http://goo....

Cheil Worldwide hires Lotta Malm Hallqvist as Global Chief Growth Officer

09 January 2015
Cheil Worldwide has appointed Lotta Malm Hallqvist as its first Global Chief Growth Officer. Malm Hallqvist joins from McCann Worldgroup where she was Executive Vice President and Global Chief Growth ...

E.ON, the energy provider, is taking advantage of a scheduled review to consolid...

08 January 2015
E.ON, the energy provider, is taking advantage of a scheduled review to consolid...
E.ON, the energy provider, is taking advantage of a scheduled review to consolidate its advertising and CRM accounts in the UK.Read more: http://goo.gl/TYvcIS Canon Europe is seeking an agency for a ...

Ikea is meeting with agencies to discuss its advertising requirements as part of...

08 January 2015
Ikea is meeting with agencies to discuss its advertising requirements as part of...
Ikea is meeting with agencies to discuss its advertising requirements as part of a procurement-led review of the company's marketing suppliers.Read more: http://goo.gl/P3YFYS

Grey New York was tapped as the creative lead, in the Americas, for jewelry manu...

08 January 2015
Grey New York was tapped as the creative lead, in the Americas, for jewelry manu...
Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT. Read more: http://goo.gl/CKEsgJ...

Lynn Power is president of JWT New York, while Claire Capeci becomes global pres...

07 January 2015
Lynn Power is president of JWT New York, while Claire Capeci becomes global pres...
Lynn Power is president of JWT New York, while Claire Capeci becomes global president, retail. Read more: http://goo.gl/ETgS4R

Santy was named agency of record for China Mist Iced Tea, tapped to handle brand...

06 January 2015
Santy was named agency of record for China Mist Iced Tea, tapped to handle brand...
Santy was named agency of record for China Mist Iced Tea, tapped to handle branding, social media management, digital marketing, content strategy, public relations and creative services. As part of Ch...

Rob Schwartz, a TBWA veteran and its global creative president, is taking the re...

05 January 2015
Rob Schwartz, a TBWA veteran and its global creative president, is taking the re...
Rob Schwartz, a TBWA veteran and its global creative president, is taking the reins of the agency's New York office, replacing Robert Harwood-Matthews as CEO.Read more: http://goo.gl/PLBxqO

Three co-founders of Goodness Mfg. are taking senior supporting roles at Deutsch...

02 January 2015
Three co-founders of Goodness Mfg. are taking senior supporting roles at Deutsch...
Three co-founders of Goodness Mfg. are taking senior supporting roles at Deutsch L.A. Read more: http://goo.gl/pkhRIz

Enterprise Holdings has named Isobar its digital agency of record, as the car re...

31 December 2014
Enterprise Holdings has named Isobar its digital agency of record, as the car re...
Enterprise Holdings has named Isobar its digital agency of record, as the car rental giant sharpens its focus on digital, mobile and customer experience.Read more: http://goo.gl/jLX7ar

Following a two-month review, ShurTech Brands, known for Duck Tape brand duct ta...

30 December 2014
Following a two-month review, ShurTech Brands, known for Duck Tape brand duct ta...
Following a two-month review, ShurTech Brands, known for Duck Tape brand duct tape, tapped Brunner, Pittsburgh, to handle a series of digital marketing assignments on a project basis. The review, whic...

Brand USA placed its global advertising account in review. Geometry Global, esta...

30 December 2014
Brand USA placed its global advertising account in review. Geometry Global, esta...
Brand USA placed its global advertising account in review. Geometry Global, established by the merger of G2, OgilvyAction and JWTAction and part of WPP, currently handles the account, valued between $...

As expected, Deutsch L.A. has taken the lead on national television advertising ...

29 December 2014
As expected, Deutsch L.A. has taken the lead on national television advertising ...
As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually.Read more: http://goo.gl/dVjla5 Bayer has consolidat...