About me
I'm a Creative Director based in Sydney with over a decade's experience of working in the world of advertising. My passion lies in engagement. I believe that these days, it's not enough just being creative. As well as coming up with ideas that are huge, subtle, funny, random, tragic or touching, everything has to connect with consumers in a way they never have done before. And for me, this new challenge is the fun part!
When I’m not working, you’ll find me watching Ferris Bueller’s Day Off or cooking a tagine – sometimes at the same time.
Sector Experience
My Work
SEE ALL WORKPositions
Creative team management, concepts, copy, creative direction, creative strategy, creative process, creative training, new business.
Associate Creative Director
Surry Hills, Australia
January 2014 - November 2015 (1 year 10 months)
Concepts, copy, creative direction, creative strategy, creative process, creative training, new business.
Clients include: CommBank, Virgin Mobile, MLA, Woolworths, nbn
Pitch wins include: nbn, Jetstar, Nike, Google, James Boag, MLA, PlayStation, Carnival, Lend Lease
Clients include: CommBank, Virgin Mobile, MLA, Woolworths, nbn
Pitch wins include: nbn, Jetstar, Nike, Google, James Boag, MLA, PlayStation, Carnival, Lend Lease
Concepts, art direction, copy, creative strategy, new business.
Clients include: Nivea, Casella, Foxtel
Clients include: Nivea, Casella, Foxtel
Creative Lead
TCO Pty Ltd
May 2012 - November 2012 (6 months)
Concepts, art direction, copy, creative strategy, presentations, internal processes and structure, management.
Clients include: Coke, Boost Mobile, Uncle Toby's, Fox
Pitch wins: The Iconic & Virgin Australia
Clients include: Coke, Boost Mobile, Uncle Toby's, Fox
Pitch wins: The Iconic & Virgin Australia
Concepts, art direction, copy, creative strategy, presentations, internal processes and structure, management.
Clients included: O2, Sky, Just Eat, Sony
Pitch wins: Sky, Just Eat
Clients included: O2, Sky, Just Eat, Sony
Pitch wins: Sky, Just Eat
Freelance Designer / Art Director
The Creative Coalition
September 2009 - September 2009 (1 second)
Design / Art Direction for several DM campaigns as well as brochure design.
Clients included: Sky and Harper Collins
Clients included: Sky and Harper Collins
Freelance Digital Creative
Terra Plana
March 2009 - May 2009 (2 months)
Client-side conceptual work for shoe retailer creating a viral video on a completely independent basis. Working with contacts across the industry, we produced the viral on a shoestring budget.
Employed more than once.
Employed more than once.
Design / Art Direction working in creative department of media agency.
Clients included: Green Flag and Remington.
Employed more than once.
Clients included: Green Flag and Remington.
Employed more than once.
Conceptual work for a wide range of clients across range of media including TV, print, digital, DM, SP, POS and experiential. Held position as Creative Lead for Tesco Clothing.
Clients included: P&G, Tesco, Mates Condoms, Muji, WRAP and Premier Foods.
Pitch wins: WRAP (with £30m advertising spend) and Loyd Grossman (Premier Foods).
Clients included: P&G, Tesco, Mates Condoms, Muji, WRAP and Premier Foods.
Pitch wins: WRAP (with £30m advertising spend) and Loyd Grossman (Premier Foods).
Creative
Catchpole and Friends
2007 (1 year)
Conceptual work for small creative boutique on a freelance basis.
Clients included: Gumtree, PayPal, McAffee, Royal Marsden Hospital and One Water.
Clients included: Gumtree, PayPal, McAffee, Royal Marsden Hospital and One Water.
Designer / Art Director
Saatchi & Saatchi Design
2006 - 2007 (1 year)
Design and conceptual work for Toyota Europe. Occasionally working with ATL agency to create 360 degree campaigns.
Junior Creative
Digital and Direct
2004 - 2005 (1 year)
Placement to freelance – conceptual work after graduating from university.
Clients included: 3 Mobile, Hewlett Packard and Sky.
Clients included: 3 Mobile, Hewlett Packard and Sky.
