Tim Wettstein

Tim Wettstein

Executive Creative Director at Team One (Dallas)
Los Angeles, United States

About me

Tim Wettstein joined Team One, Publicis Groupe's fully integrated Premium, Luxury and Aspirational brand specialist agency as executive creative director.

With a wealth of international experience including stints in London, Amsterdam and Stockholm, Wettstein brings additional creative expertise and global cultural perspective to the shop, whose clients include brands such as Lexus, Indian Motorcycles, EA and The Ritz-Carlton. Among his past affiliations are 72andSunny, CP+B, J. Walter Thompson, and BBDO New York.

Wettstein is known for his first-to-market executions including a breakthrough broadcast TV spot in stereoscopic 3D and the first interactive “Eye Contact Installation” for the Ad Council/Autism Speaks from BBDO NY that was honored in the Next Experiential category of the AICP Next Awards in 2012 and is now part of the permanent collection at the Museum of Modern Art in New York. His passion for finding creative solutions that use technology in innovative ways brought to life Bullseye’s Playground for Target, an immersive, in-store gaming experience allowing the player to physically walk throughout a game and interact with characters within a store environment using Google’s Tango 3D mapping technology.

Wettstein has also led campaigns for Google, Gillette, Best Buy and Call of Duty and is recognized by Cannes, Webby Awards, CLIO Awards, D&AD, LIA Awards, One Show and the Effie Awards.

A pilot in his spare time and self-declared “engine enthusiast,” Wettstein has an adoration for cars, motorcycles, and planes which will bring an added passion to the Lexus brand’s continued design evolution.

Positions

Executive Creative Director
Dallas, United States
April 2017 - Present (7 years 7 months)
Client: Lexus

Successfully opened and established the new TeamOne Dallas fully integrated agency (50+ people) for LEXUS clients due to Toyota/Lexus HQ relocation to Plano, TX. Key point of contact between clients and all of Team One's offices ensuring a collaborative effort across all departments and output of remarkable work. Working with leadership and teams cross offices while managing the Dallas office alongside Managing Director Paul Silverman as well as client relationships. Reporting to Chief Creative Officer Chris Graves in Los Angeles.
Executive Creative Director
Los Angeles, United States
August 2016 - Present (8 years 3 months)
Client: Lexus
8889 Stunned

Stunned

BRAND:
Lexus
AGENCY:
Team One
Creative Director
Los Angeles, United States
May 2014 - August 2016 (2 years 3 months)
Clients: Target, Google (ArtCopyCode), CKE Restaurants, Dream Foundation, New Business

72andSunny has offices in Los Angeles, Amsterdam and New York. We create cultural impact on behalf of brands and have been recognized as one of Fast Company’s Most Innovative Companies 2015 & 2016 and two-time “Agency of the Year” winner for Advertising Age and Adweek. 72andSunny’s clients include Activision, adidas, Axe, Carl’s Jr./Hardee’s, Carlsberg, ESPN, Google, Samsung, Smirnoff, Sonos, Starbucks, Target, Tillamook, Totino’s, and truth. www.72andsunny.com
Creative Director
Boulder, United States
June 2013 - May 2014 (11 months)
Clients: Best Buy, Geek Squad

New Business wins: Best Buy (Social Media Account)

Responsible for all creative work on the Best Buy account ($350MM Media spend). Led the creative team alongside ECD Bob Winter.
10383 Judy

Judy

BRAND:
Best Buy
AGENCY:
CP+B
12603 Twas

Twas

BRAND:
Best Buy
AGENCY:
CP+B
Group Creative Director
Atlanta, United States
February 2012 - March 2013 (1 year 1 month)
Clients: Pennzoil, QuakerState, Jiffy Lube, Scana Energy, FEMA, LandOfAThousand Hills Coffee

New Business wins: Pennzoil, QuakerState

- Built and ran half the creative department overseeing 6 clients.
- We created the first of it's kind Facebook game utilizing BING's real time search API (Jiffy Lube Anxiety Crusher)
Associate Creative Director / Art
New York, United States
January 2008 - January 2012 (4 years)
Associate Creative Director on AT&T (2008-2010)
Reported to ECD Susan Credle, then ECD Greg Hahn

Associate Creative Director on Global Gillette Account (2010-2012)
Reported to ECD Toygar Bazarkaya

Creative Director on Autism Speaks (2008-2012)
Reported to ECD Ronald Ng

New Business wins: ORBITZ

Other non full time brands include: Guinness, Mountain Dew, GE

- Created first ever interactive installation using a real life size human interacting with the viewer using XBox Kinect technology (Eye contact Installation)
---> honored at the AICP Next Awards and is now part of the permanent collection at the Museum of Modern Arts (MoMA) in New York.

- Created first ever TV spot in stereoscopic 3D (Gillette/ ESPN 3D channel launch)

- Leading role in Gillette's biggest global product launch with a campaign called 'Masters of Style' involving Adrien Brody, Andre 3000 & Gael Garcia Bernal.
--> Most successful launch for Gillette
--> 1 billion media impressions
--> 2013 Effie Award

- Responsible for Autism Speaks account.
--> most effective and successful Ad Council campaign for multiple years
--> Effie Award for Sustained Success
--> Autism Speaks received over $350 million in donated media
--> raised millions of dollars in donations
--> helped gather over 1 million Facebook supporters
--> most importantly caused a global conversation about Autism and made it socially acceptable
Senior Art Director
Stockholm, Sweden
2005 - 2008 (3 years)
Worked closely with CCO & Mentor: Pelle Sjoenell

Created about 40 episodes for ICA Supermarkets.

Clients: Scandinavian Airlines, ICA Supermarkets, Leatherman Tools, Sportmagazinet, Cricket Lighters
Instructor / Mentor
Miami Ad School
Sweden
January 2006 - June 2007 (1 year 5 months)
Part-time teacher for 'Conceptual Thinking' Class while working at KING Stockholm.
Creative
New York, United States
2004 - 2005 (1 year)
Learned from Jan Jacobs, Leo Premutico and Tony Granger.
Creative (Intern)
BBH
London, United Kingdom
2004 (1 year)

Education

Digital Artist / 3D Animation

International Art Direction & Copywriting

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