| Title | Dig in |
| Brief | The Clink Restaurants, situated inside prisons, aim to reduce reoffending by training inmates for a career in food and hospitality. It’s an amazing story. Our task was to tell it. On a small budget. So we invited journalists and food critics to ‘dig in’ and spread the word for us. The invitation was in the form of a book, with a knife and fork secreted inside its pages. The dust-jacket gave an overview of the story we wanted to tell. And the theme of ‘escaping’ was a snug fit for our objective of helping prisoners escape a life of crime. |
| Agency |
McCann Manchester
|
| Campaign |
Dig in
|
| Advertiser |
The Clink
|
| Brand |
The Clink Restaurants
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
|
| Executive Creative Director |
D..e P...e Subscribers Only
|
| Creative Director |
N..l La.....er Subscribers Only
|
| Copywriter |
A..y F...on Subscribers Only
|
| Art Director |
C...e D...s Subscribers Only
|
| Designer |
K...n Ma....ws Subscribers Only
|
| Account Manager |
R....ca Z....on Subscribers Only
|