Dan Hestbaek

LIFT is a SaaS platform purpose-built for communications agencies to retain and grow their clients.
We do it by providing real-time actionable insights on clients at risk and growth opportunities daily to client leaders working at the agencies.
Enabling client leaders to act before it's too late has helped our customers since 2015 to reduce their client churn by 30% YoY and improve their organic growth by 6% YoY on average, thereby significantly extending their client lifetime value.
The insights and predictions are built on a proven scientific methodology measuring both the client experience and the employees servicing those clients' experience. Our predictions are based on aggregated data from +80K client/agency relationships, where we monitor churn and growth daily.

But that’s just the results. The more important part is that more and more people understand that lifting relationships around you lifts you up and ultimately creates thriving relationships in your life.

Management at organizations engage with Hestbæk Consult to bring an external view on the efficiency and effectiveness of their marketing organization and their relationships with external agency partners in marketing and communications.

As the leading independent Marketing Management Consultancy in the Nordic region, our overarching role is to help local and global marketers make informed decisions on the efficiency and effectiveness of their marketing spend, be it through internal or external assessments.

We offer strategic advice, proven process management capabilities and leverage data-driven marketing software tools adstrument™, Hainsight™ and ScopePool™ accordingly to the Marketer challenges we are solving.

M1F is a global collaboration of thought leaders within Strategic Marketing Management. A collaborative and responsive network, helping organizations to develop and implement next practice strategic marketing management issues.

Hestbæk IT is a software house specialized in building and licensing proprietary tools and software to the global marketing industry, consulting companies as well as communication agencies across the world.

Most significant global products are:

Adstrument™ - global agency database

Hainsight™ - marketer/agency relationship management tool.