Johanna McDowell Publications

AdForum Summit Observations & Trends

05 June 2018

10 things that stood out at the recent AdForum Worldwide Summit in NYC, 23–27 April 2018, attended by just over 30 global pitch consultants.

AdForum Worldwide Summit NYC: Highlights — a look into the future.

18 October 2016

At this latest AdForum Worldwide Summit, the 15th that has occurred since this event started and the eighth that I’ve attended, we had seven days of meetings with industry players:

Why The Best Agencies Don't Always Want to Pitch for Your Business

08 January 2016

It may seem counterintuitive for agencies to walk away from new business prospects, but their reasons for doing so are often quite logical.

When saying 'no' is a step forward

14 January 2013

Relationships between clients and agencies are delicate, sometim...

AdForum Worlwide Consultants Summit NY 2012

26 October 2012

The AdForum Worldwide Summit a unique and highly focused event f...

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