Jenny Mak

For the last 20 years, Mak has been building brands and solving big business problems with creativity. From developing and crafting traditional through-the-line advertising campaigns to executing highly targeted social media and digital campaigns, she creates work that matters, work that changes behaviour, affects culture and transforms the fortunes of businesses.

Driving work that seeks to make positive change in the world, Mak launched Coca-Cola Australia’s biggest packaging transformation ever, making Australia the first country in the world where all Coca-Cola bottles 600ml and below will be made entirely from 100% recycled plastic on an ongoing basis. Mak also delivered the highly awarded #colouryoursummer campaign for Coca-Cola, which utilised world first mobile image recognition technology that read coloured cans as codes to unlock over 125 unique branded mobile games, 70 pieces of branded content, access to teen idols, real world experiences and activations, interactive online banners and social discussions.

As well as her proven creative track record, Mak is well known for nurturing creative talent and building thriving creative cultures. She believes in creating an environment where people have the confidence, skills and freedom to do their best work and because of this, is respected and valued by clients and staff alike. Always looking for ways to give back, Mak is an active mentor to other women in the industry and has taught as the principal creative instructor at the Miami Ad School Strategic Bootcamp for the last three years.