Clément Boisseau

Based in New York, Clement combines both operational and functional responsibilities. He co-leads the luxury practice business of BETC Group between Maison BETC in New York and BETC Etoile Rouge in Paris and co-spearheads the strategic planning capabilities across the BETC group.
Equipped with a double degree in Humanities and Strategic Marketing, Clement has spent the past 15 years in Marketing and Advertising as well as in Corporate Communications, both on agency and client positions. Head in strategy and hands-on business, Clement is highly committed in his clients relationships to foster their brand growth and value. Convinced that the value and strength of brands depend on the role they play in people’s lives, he is obsessed by deciphering people’s mindsets, decoding emerging social and cultural trends while keeping a sharp eye on dynamics and shifts affecting the business of his clients.
Main capabilities:- Brand positioning, brand platform, brand architecture- Creative strategies and comms- Management of extensive and multicultural teams, change management- Multicultural insights and foresights