About me
"Stuart has spent the last ten years working within the Agency Management and Selection category and created The Observatory International in 2006.
He started his career on the Client-side with Goodyear Tyre and International Paints and entered the ad industry as a writer before moving into account handling and then planning.
Stuart consults for domestic and international clients including Allianz, Tesco, Danone Baby Nutrition, Debenhams, Halfords, Matalan - and others - on their Agency Management needs. He also lectures for ISBA on Motivating Agencies, Campaign Management, Agency Remuneration and Agency Selection and Alignment.
Stuart is based at:
Roth Observatory International17th Floor, Heron Tower110 BishopsgateLondon, EC2N 4AYTel: 020 7571 0415Email Address:stuart.pocock@rothobservatory.comTelephone Number:+44 (0)20 7571 0415Mobile:+44 (0)7710 057 174 "
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He has a wealth of domestic and international experience. He started his career on the Client side with Goodyear Tyre and International Paints and entered the ad industry as a writer before moving into account handling and then planning.
Formed WSP and after its successful sale in ’87 ran Pocock & Co., an integrated Agency, before moving into this arena.
Stuart has advised Allianz, Tesco, Danone Baby Nutrition, Debenhams, Matalan – and others – on their Agency Management needs.
He lectures for ISBA on several topics including Best Practice Agency Remuneration.
He started his career on the Client side with Goodyear Tyre and International Paints and entered the ad industry as a writer before moving into account handling and then planning.
He formed WSP, working on such clients as Oral-B, Gillette, Bacardi-Martini and Loctite Adhesives. After its successful sale in ’87 ran Pocock & Co., an integrated Agency, before moving into this arena.
Stuart has advised Allianz, Tesco, Arla, Samsung, – and others – on their Agency Management needs.
He lectures for ISBA on several topics including Best Practice Agency Compensation.