Pippa Misplon

Pippa is the Managing Director of Retroviral, the multi-award-winning creative agency. Through Pippa’s custodianship Retroviral has graduated to a medium-sized agency, tripling its top line, doubling it's bottom line and and increasing its team from 11 to 22.
Retroviral has recently been lauded Financial Mail AdFocus Small Agency of the Year, Provoke Media’s Africa Consultancy of the Year and MarkLives PR Agency of the Year (for the third year running).

Her leadership is defined by a commitment to nurturing talent, and in her tenure with Retroviral, she has introduced an Employee Engagement Programme, a Mentorship Programme and a formal Graduate Programme.

Cultivating a culture where creativity and innovation thrive is her passion, ensuring that Retroviral remains at the cutting edge of the ever-evolving digital content landscape.

Pippa was recently recognised on Provoke Media's Innovator 25 list (2023) and is currently serving as a member of the IAB Agency Council where she holds the position of IAB Bookmarks Committee Lead.

Prior to Retroviral, Pippa was the Business Director of the PR and Influencer division of Ogilvy South Africa. A key achievement in this role was being awarded the Public Relations Institute of South Africa (PRISA) "PR Professional of the Year" in 2015.

Pippa holds a BA (UCT) and a PDM in business administration from Wits Business School.

When she’s not steering the ship, you’ll likely find her unwinding with a good book in one hand and a glass of red wine in the other. As a proud mom of two daughters, Pippa balances the fast-paced world of advertising with family life, always finding time for a great story and a little downtime.