Mike Geiger

Mike Geiger, former Chief Digital Officer, Associate Partner at Goodby, Silverstein & Partners, was recently appointed President, Chief Integration Officer for JWT North America. In his new role at JWT, Mike is charged with bringing the agency’s creative vision to life.

Known as a master architect with broad-based business leadership skills, Mike is the industry flag-bearer for integrated production.

For more than 14 years he has led multidisciplinary teams in strategy, branding, production and development of cutting-edge new media and advertising content for clients including HP, Adobe, Comcast, Sprint, Got Milk?, Gucci and the NBA.

Having authored a pioneering white paper on integrated production long before it became fashionable, Mike concepted, designed, and built the groundbreaking interactive production department at Goodby, a model that has been imitated in facilities around the world. He became Goodby's first Chief Digital Officer in 2008.

Mike boasts a charismatic public profile and is a thought-leader on the subject of integration. He has won a number of awards, including being credited as the master architect of the coup that led to ‘traditional’ agency Goodby winning Digital Agency of the Year at Cannes in 2009. In addition, his vision has been recognized by the One Show Interactive, Cannes Cyber Lions, Clios, D&AD and FlashForward.

Mike has spoken at Creativity’s Creativity and Technology (CAT) conference, Creative Review, and the Clios. He has been a regular guest lecturer for the MBA program at Stanford University, and was honored as one of Madison Avenue's Top 20 'IT' advertising professionals in 2009. He is a charter board member at Boulder Digital Works, an advisory board member at The Creative Circus, and sits on the advisory board of Creativity’s CAT Creativity and Technology conference.

Before entering the advertising industry, Mike worked at design and production studios like Method, Spyplane and Thunk Design. Originally from Munich, Mike graduated from the University of San Diego and received an MBA in Marketing Management from the University of San Francisco in 1995.