Title | Peggy |
Agency | J. Walter Thompson Sydney |
Campaign | Peggy |
Advertiser | Unilever |
Brand | Omo |
Date of First Broadcast/Publication | 2016 / 4 |
Business Sector | Cleaning Products, Soaps, Detergents |
Philosophy | Aimed at lightening the load for families and to get children actively playing, Peggy informs users of the best time to do the washing according to a range of weather indicators. The peg is so smart, it can monitor fluctuations in temperature, humidity and UV sunlightRead more at http://www.adnews.com.au/campaigns/meet-the-world-s-smartest-clothing-peg#LIFiFBzzrqQ34iRm.99 |
Media Type | Case Study |
Length | |
Group Digital Creative Director | Jay Morgan |
Creative Team | Will Edwards |
Executive Planning Director | Angela Morris |
Account Planner | Carly Yanco |
Account Director | Milly Hall |
Innovation Manager | Michaela Upton |
Producer | Ellen Fraser |
App Development | Streaker |
Digital Delivery Director | Elicia Varley |
Designer | Alex Eather |
Print Producer | Anastasia Nielsen |
Producer | Niki Bentley |
Editor | Kel Gronow |
Executive Creative Director | Simon Langley |
Associate Creative Director | Chris Badger |
Account Manager | Isabelle Udall |