Ashwin has over two decades of varied exposure in advertising, digital and marketing, across agencies, companies and countries. At TBWA, Ashwin is responsible for the creative function at TBWAIndia - North, and on Nissan United. Previously at Y&R, JWT, Dentsu and McCann, he has created effective and award-winning work on a variety of brands from telecom to confectionery but has a keen interest in, and a personal passion for the automotive category. A background in visual arts enables him to see creative holistically, and experience on the client's side helps him understand marketing challenges and create effective work that changes behaviour.