In a career spanning over 20 years in India and Indonesia, I have Advertising, Activation, Shopper Marketing, Media and Digital experience across Ogilvy, Grey, DDB, Mindshare, Geometry Global and Soho Square.
The last 10 years of my career have been in varied leadership roles- Managing P&L, Leading multi-disciplinary and diverse teams, Winning new business pitches, Managing change and Driving business growth.
- I led a team of more than 300 people/ employees and 3000+ field force at OgilvyAction India.
- Managed a merger to set up a specialist Shopper and Activation agency Geometry Global in Indonesia.
- Managed and grew the second integrated agency, SohoSquare, within the Ogilvy group; handled 22 brands of TempoScan, an Indonesian multinational company.
- Currently, as a part of Ogilvy’s Next Chapter transformation, I lead the ‘Brand Domain’ and manage integrated, client-centric teams with Advertising, Digital, Social, PR and Activation specialists.
What I have enjoyed most in all these stints is leading and mentoring teams, and successfully managing business growth- all in the midst of constant change and daily chaos.