Ralph Paone

Ralph Paone

Group Brand Strategy Director at Frito Lay

San Francisco, United States

My Latest Work

A Brighter Boston

Cheetle iD

Brandless

Brandless

About me

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It's my profile and I want to edit it.

Sector Experience

Awards

People I worked with

Margaret Johnson

Margaret Johnson

Partner and Executive Creative Director

Goodby, Silverstein & Partners

Brian McPherson

Brian McPherson

Managing Partner

Goodby Silverstein & Partners

Meredith Williams

Meredith Williams

Account Director

Goodby Silverstein & Partners

Jeff Goodby

Co-Chairman/Partner

Goodby Silverstein & Partners

Rich Silverstein

Rich Silverstein

Co-Chairman/Partner

Goodby Silverstein & Partners

My Work

The Cool Ranch — The Cool Ranch

BRAND:

Doritos

AGENCY:

Goodby Silverstein & Partners

Cubicle Copy — Cubicle Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Elevator Copy — Elevator Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Library Copy — Library Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Yank Copy — Yank Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Kitchen Copy — Kitchen Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Night Copy — Night Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Doritos Blaze vs. MTN DEW ICE — Doritos Blaze vs. MTN DEW ICE

BRAND:

Doritos + Mountain Dew

AGENCY:

Goodby Silverstein & Partners

Face Off: DORITOS BLAZE vs. MTN DEW ICE (Teaser) — Face Off: DORITOS BLAZE vs. MTN DEW ICE (Teaser)

BRAND:

Doritos / Mtn Dew

AGENCY:

Goodby Silverstein & Partners

Positions

Group Brand Strategy Director

Goodby Silverstein & Partners

Work
Awards

A Brighter Boston — A Brighter Boston

BRAND:

Samuel Adams

AGENCY:

Goodby Silverstein & Partners

Cheetle iD — Cheetle iD

BRAND:

Frito-Lay, North America - Cheetos

AGENCY:

Goodby Silverstein & Partners

The Cool Ranch — The Cool Ranch

BRAND:

Doritos

AGENCY:

Goodby Silverstein & Partners

Brandless — Brandless

BRAND:

Doritos

AGENCY:

Goodby Silverstein & Partners

Brandless — Brandless

BRAND:

Doritos

AGENCY:

Goodby Silverstein & Partners

Cubicle Copy — Cubicle Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Elevator Copy — Elevator Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Library Copy — Library Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Yank Copy — Yank Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Kitchen Copy — Kitchen Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Night Copy — Night Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Doritos Blaze vs. MTN DEW ICE — Doritos Blaze vs. MTN DEW ICE

BRAND:

Doritos + Mountain Dew

AGENCY:

Goodby Silverstein & Partners

TOSTITOS Lucky Bags - Baltimore Ravens — TOSTITOS Lucky Bags - Baltimore Ravens

BRAND:

Tostitos

AGENCY:

Goodby Silverstein & Partners

TOSTITOS Lucky Bags - Houston Texans — TOSTITOS Lucky Bags - Houston Texans

BRAND:

Tostitos

AGENCY:

Goodby Silverstein & Partners

TOSTITOS Lucky Bags - Pittsburgh Steelers — TOSTITOS Lucky Bags - Pittsburgh Steelers

BRAND:

Tostitos

AGENCY:

Goodby Silverstein & Partners

TOSTITOS Lucky Bags — TOSTITOS Lucky Bags

BRAND:

Tostitos

AGENCY:

Goodby Silverstein & Partners

Group Brand Strategy Director

Goodby Silverstein & Partners

Work
Awards

A Brighter Boston — A Brighter Boston

BRAND:

Samuel Adams

AGENCY:

Goodby Silverstein & Partners

Cheetle iD — Cheetle iD

BRAND:

Frito-Lay, North America - Cheetos

AGENCY:

Goodby Silverstein & Partners

The Cool Ranch — The Cool Ranch

BRAND:

Doritos

AGENCY:

Goodby Silverstein & Partners

Brandless — Brandless

BRAND:

Doritos

AGENCY:

Goodby Silverstein & Partners

Brandless — Brandless

BRAND:

Doritos

AGENCY:

Goodby Silverstein & Partners

Cubicle Copy — Cubicle Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Elevator Copy — Elevator Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Library Copy — Library Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Yank Copy — Yank Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Kitchen Copy — Kitchen Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Night Copy — Night Copy

BRAND:

Cheetos

AGENCY:

Goodby Silverstein & Partners

Doritos Blaze vs. MTN DEW ICE — Doritos Blaze vs. MTN DEW ICE

BRAND:

Doritos + Mountain Dew

AGENCY:

Goodby Silverstein & Partners

TOSTITOS Lucky Bags - Baltimore Ravens — TOSTITOS Lucky Bags - Baltimore Ravens

BRAND:

Tostitos

AGENCY:

Goodby Silverstein & Partners

TOSTITOS Lucky Bags - Houston Texans — TOSTITOS Lucky Bags - Houston Texans

BRAND:

Tostitos

AGENCY:

Goodby Silverstein & Partners

TOSTITOS Lucky Bags - Pittsburgh Steelers — TOSTITOS Lucky Bags - Pittsburgh Steelers

BRAND:

Tostitos

AGENCY:

Goodby Silverstein & Partners

TOSTITOS Lucky Bags — TOSTITOS Lucky Bags

BRAND:

Tostitos

AGENCY:

Goodby Silverstein & Partners

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