Engaged in advertising industry since 1998, he has abundant brand communication and management experience. As an active advocate for the full-service communication in digital media, he is accomplished in frontline business and has rich experience in various industries, including FMCG, home appliances, clothing and financial. Beijing Dentsu Shanghai Branch performance showed a V-shape rebound since he was appointed as President of Shanghai Dentsu in June 2017. Before that, he has successively worked for DDB, Saatchi & Saatchi, Ogilvy Shanghai, and other 4A agencies.