Title | The Worst Song In The World |
Agency | ROSA PARIS |
Campaign | The Worst Song In The World |
Advertiser | Monoprix |
Brand | Monoprix |
Date of First Broadcast/Publication | 2018 / 4 |
Business Sector | Department Stores, Supermarkets |
Story | A young woman is walking down the street. She has headphones on, but we can hear what she’s listening to: it's the worst song in the world. Clips from an 80s-style video accompany the banal lyrics, pompous rock chords, clichéd saxophone solo and, yes, a crap rap. But the victim can't stop listening because she's carrying two huge grocery bags. Maybe next time she'll opt for home delivery from Monoprix. |
Media Type | Web Film |
Length | |
Director | Traktor |
Production Company | Stink Films |
Audio Post Production | Schmooze |
Creative Director | Gilles Fichteberg |
Creative Director | Jean-Francois Sacco |
Copywriter | Hélène Boudin |
Agency TV Producer | Thomas Laurent |
Co-founder | Jean-Patrick Chiquiar |
Art Director | Nazgol Athari Nejad |
Managing Director | Sacha Lacroix |
Associate Director | Quentin Labat |
Senior Strategic Planner | Alexandre RIBICHESU |
Strategic Planner | Sarah Herbain |
Client Director | Lucile Wissocq |
Account Manager | Fanny Desvignes |
Account Manager | Quentin Barbaray |
Account Manager | Charlotte Giraud |
Head of Digital | Jeanne Neuschwander |
PR | Mélanie Colléou |
Executive Producer | Marine Garnier |
Production Manager | Guillaume Richard |
Director of Photography (DOP) | Nicolay Poulsson |
Sound Producer | Matthieu Sibony |
Music Composer | Simon Davis |
Post Production | FIRM |
Post-production Producer | Toby Ridgway |
Editor | Yann Malcor |
Head of Marketing | Florence Chaffiotte |
Brand Director | Nicolas Gobert |
Head of Media, Social Media and Brand Content | Stéphanie Jallet |
Social Media Accountant | Angeline Froger |
Head of PR and Communications | Marion Denonfoux |
Media Agency | Blue 449/San Francisco |
President | Pascal Crifo |
Media Supervisor | Marion Haan |
Media Manager | Océane Couronné |