| Title | Brutal Postings |
| Agency | Rethink Communications Inc. |
| Campaign | Journée internationale contre l’homophobie et la transphobie |
| Advertiser | Fondation Emergence |
| Brand | Fondation Emergence |
| Date of First Broadcast/Publication | 2019 / 1 |
| Business Sector | Human Rights |
| Story | Because we tend to ignore online homophobia and transphobia, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. |
| Media Type | Digital |
| Length | |
| Copywriter | Xavier Blais |
| Art Director | Maxime Sauté |
| Creative Director | Nicolas Quintal |
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