Xavier Blais
Partner, Creative Director at Rethink
Montreal, Canada
TitlePresentation
BriefEnglish is the language of business. Even in countries and cities where English is not the official language, it is the common ground. Québec is the only place in North America where French is the dominant language, so English takes second place. But people risk being overlooked if they can’t take part in conversations because they don’t speak the language.
Agency
Campaign The Unnoticed
Advertiser Berlitz
Brand Berlitz

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
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