Procure - "Give a sit"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

2150

Title	Give a sit
Brief	In partnership with the PROCURE foundation, we created the first chair that allows men to give without taking out their wallet. An NFC payment terminal integrated into the seat detects a bank card in the wallet and collects a micro-donation each time a man sits down.It took a chair to stand up against prostate cancer.
Agency	Rethink Communications Inc.
Campaign	Give a sit
Advertiser	Procure
Brand	Procure
Posted	January 2021
Business Sector	Government & Other Authorities
Story	PROCURE is a charitable organization in the fight against prostate cancer. It educates, supports, and informs people affected by this disease. It promotes and contributes to the financing of world-class research
Media Type	Case Study
Creative Director	Xavier Blais
Creative Director	Maxime Sauté
Art Director	Edouard Coune
Copywriter	Raph Côté
Production Company Producer	Marie-Pière Poulin
Production Company Producer	Katia Dupuy
Strategist	Suzy Truong
Production Company	Nova Film
Production	Alexis Dubosc
Production	Charles Gaudreau
Director	Julien Roy
Director of Photography (DOP)	Antoine Caron
Post Production	Studio Expression
Technology	Cortex
Technology	Philippe Nadeau
Account Manager	Catherine Jarno
Account Director	Alex Lefebvre