Title | The Cristiano Bottle |
Agency | Rethink Communications Inc. |
Campaign | The Cristiano Bottle |
Advertiser | IKEA |
Brand | IKEA |
Posted | November 2021 |
Business Sector | Drugstores, Specialty Stores |
Story | Cristiano Ronaldo made headlines at the Euro's when he pushed away the Cola bottle and held up a bottle of water saying “Agua.” It gave IKEA the opportunity to promote a sustainable message & hijack the conversation with a recyclable IKEA water bottle. |
Media Type | Digital |
Chief Creative Officer | Aaron Starkman |
Executive Creative Director | Mike Dubrick |
Creative Director | Xavier Blais |
Creative Director | Maxime Sauté |
Associate Creative Director | Zachary Bautista |
Art Director | Zachary Bautista |
Art Director | Jean-Nicolas Duval |
Art Director | Edouard Coune |
Art Director | Maxime Sauté |
Copywriter | Xavier Blais |
Strategist | Shereen Ladha |
Chief Strategy Officer | Sean McDonald |
Account Director | Sarah Riedlinger |
Account Director | Alex Lefebvre |