Maria Smith (Salvador)
Executive Creative Director at M&C Saatchi LA, Santa Monica
Santa Monica, United States
My Latest Work
SEE ALL WORKKangabun
Paw Reading
Staying Grounded
Welcome to Walkabout
About me
Copywriter, Creative Director, Interrogator, Experimenter, Maker. Yes, I live for the big idea. But I also love the basic challenge all advertisers must embrace: to make brands meaningful to their audiences, and to inspire audiences to stop and listen to a brand's story.
It's the thrill of that challenge - and how advertising has continued to evolve to meet it - that's kept me in this industry for over a decade. I'm at my happiest - and at my best - when I'm helping brands, causes and colleagues find their voice and tell stories that are authentic, compelling, and relevant.
Sector Experience
My Work
SEE ALL WORKThe Someday Ride
- BRAND:
- BMW Motorrad
- AGENCY:
- M&C Saatchi LA
Bee Beard
- BRAND:
- San Diego Zoo Safari Park
- AGENCY:
- M&C Saatchi LA
Koalafornia: Eucalyptus + Classic Car
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Koalafornia: Montage
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Koalafornia OOH 1
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Positions
Executive Creative Director
Santa Monica, United States
2008 - Present (16 years 8 months)
Key member of an entrepreneurial team with the shared goal of creating the smartest, most effective and most impactful marketing solutions for clients’ business challenges.
Responsibilities include:
- Concepting and executing best-in-class advertising campaigns.
- Pitching and helping win new business.
- Providing creative leadership to agency, teams and projects.
- Bringing a philanthropic component to the agency culture, with initiatives on behalf of non-profit community organizations.
Responsibilities include:
- Concepting and executing best-in-class advertising campaigns.
- Pitching and helping win new business.
- Providing creative leadership to agency, teams and projects.
- Bringing a philanthropic component to the agency culture, with initiatives on behalf of non-profit community organizations.
Kangabun
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Paw Reading
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Staying Grounded
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Welcome to Walkabout
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
The Someday Ride
- BRAND:
- BMW Motorrad
- AGENCY:
- M&C Saatchi LA
Bee Beard
- BRAND:
- San Diego Zoo Safari Park
- AGENCY:
- M&C Saatchi LA
Koalafornia: Eucalyptus + Classic Car
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Koalafornia: Montage
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Koalafornia OOH 1
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Breakthrough creative thinking in a fast-paced and high-pressure environment. Nimble and media agnostic problem-solving to meet clients’ evolving traditional and non-traditional advertising needs.
- Launched integrated campaigns for clients such as Nissan and Infiniti.
- Created award-winning work recognized by Communication Arts, Creativity and Luerzer’s Archive.
- Launched integrated campaigns for clients such as Nissan and Infiniti.
- Created award-winning work recognized by Communication Arts, Creativity and Luerzer’s Archive.
