Fair Welcome - "Don't Label"

Mindshare Denmark

Mindshare Denmark Copenhagen, Denmark

3867

Title	Don't Label
Brief	A taxi glides through the city streets. The driver is thinking – and his thoughts aren’t pleasant. “Faggots: is there anything they won’t do to get noticed?” he asks. “And our late night Muslims with their shops on every street corner of the city…Everything has changed, now that all the immigrants are here.” But then the film rewinds and key words are replaced: “faggots” with “boys”, “Muslims” with “grocers” and “immigrants” with “families”. A single word can change negative perceptions into unprejudiced ones. Don’t label.
Agency	Mindshare Denmark
Campaign	Don't Label
Advertiser	Fair Welcome
Brand	Fair Welcome
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Cinema
Length	112 seconds
More Information	Subscribers Only
Creative Director	K....th Ka.....nn Subscribers Only
Copywriter	K....th Ka.....nn Subscribers Only
Copywriter	S..e Sv....rg So....en Subscribers Only
Director	S..e Sv....rg So....en Subscribers Only
Producer	Ch.....an Ju.....en Subscribers Only