25 years in the advertising industry. Started in media, then graduated from the 'Brilliant misfits' creative agency Naked Communication. Went on to launch adam&eve, the most creatively awarded agency in the world, producing a range of high profile ideas and campaigns. Co-created Nike Run London, founded Christmas Jumper Day for Save the Children, launched JK Rowling's online world Pottermore and Co-founded World Children's Day for UNICEF. Along the way created a new restaurant/bakery business. Most recently launched creative agency Neverland. Intelligent creative thinking only comes from those who genuinely know how to listen.