Porsche Taycan Launch - "Porsche Taycan – Tesla Targeting"

TBWA\Switzerland AG

TBWA\Switzerland AG Zurich, Switzerland

6231

Title	Porsche Taycan – Tesla Targeting
Brief	We created the first ever targeting campaign using a unique combination of technical data to detect a particular car brand and its drivers. And this by promoting the Taycan to a very specific audience: the drivers of the only competitor Porsche has in the E-sports car segment. Right in their cars.
Agency	TBWA\Switzerland AG
Campaign	Porsche Taycan – Tesla Targeting
Advertiser	Porsche
Brand	Porsche Taycan Launch
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
Executive Creative Director	M...el W...el Subscribers Only
Creative Director	A...lo S....lo Subscribers Only
Digital Creative Director	C...in K....ne Subscribers Only
Art Director	Is....le B..z Subscribers Only
Copywriter	L..a B...e Subscribers Only
Senior Producer	Do....co C...na Subscribers Only
Account Director	N...a S...kl Subscribers Only
Business Director	D....el S...vo Subscribers Only