Conception rédaction junior chez Havas Worldwide Paris (Stage)
at
Havas Worldwide
Paris Area, France, France
| Title | You sort, we recycle |
| Brief | For the first time in their history, 12 major everyday brands have made an alliance and agreed to swap their iconic packaging in order to present a unified front on the importance of recycling: one plastic bottle, when sorted into the right bin, can become a resource. The process took a year. We took on two unprecedented challenges:1) To unite 12 major brands around one joint creation to speak with a single voice about the importance of recycling plastic bottles, outside any commercial or competitive thinking, and2) To swap their labels and change their iconic packaging.We decided to use the shock effect by playing with the main codes of the consumer sector. This exceptional capsule collection evokes visual surprise, catching the attention of citizen-consumers and inspiring them to improve their behavior. |
| Agency | 84.Paris |
| Campaign | You sort, we recycle |
| Advertiser | Citeo |
| Brand | The sorting of bottles |
| Posted | January 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Creative Director | H...é Bi....mé Subscribers Only |
| Creative Director | O....er Bi....mé Subscribers Only |
| Copywriter | m...e c....ent Subscribers Only |
| Art Director | C....le T....nt Subscribers Only |
| Photographer | R....to B...n Subscribers Only |
| Production Company | A...e P...s Subscribers Only |
| Agency Producer | P...re Ot....ne Subscribers Only |
| Agency Producer | M....el L...er Subscribers Only |
| General Manager | A...ud D...ul Subscribers Only |
| Head of Strategy | N....as Ca.....ni Subscribers Only |
| Planner Strategic | L...e Do.....ue Subscribers Only |
| Account Director | M...ir Be.....he Subscribers Only |
| Account Manager | Em....el M....le Subscribers Only |