| Title | ALDI Fireworks Planner |
| Brief | Germany is one of very few countries in the world where individual fireworks are still allowed on New Year’s Eve.Everyone over 18 can legally buy fireworks on the last three days of the year. For retailers this is a multi-million dollar business opportunity.Just as in many other countries testing fireworks is legally not possible. That’s why ALDI gave people a fun opportunity to digitally configure their special New Year’s Eve fireworks.The online configurator allowed users to create their own fireworks choreography by selecting and combining single products. After the configuration process users could launch their personal choreography and watch it in real-time with real-life film sequences and sounds. They could configure until the display matches their wishes.Finally customers could put their selected articles on their hit list, print them out or share them by email or WhatsApp and use them to buy the items. |
| Agency |
McCann Worldgroup Germany
|
| Campaign |
ALDI Fireworks Planner
|
| Advertiser |
Aldi
|
| Brand |
ALDI New Year's eve fireworks sale
|
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Applications
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| Production Company |
..b S....os Subscribers Only
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| Art Director |
Ch....un ..n Subscribers Only
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| Frontend Developer |
F...pe Gu.....ez Subscribers Only
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| Copywriter |
Ha.....ter J...us Subscribers Only
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| Copywriter |
Ch.....an M..z Subscribers Only
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| Head of Production |
K...s F....er Subscribers Only
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| Project Manager |
Kr....na D...es Subscribers Only
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| Website Lead |
M...na G...n Subscribers Only
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| Technology Director |
Ma....as Mo.....dt Subscribers Only
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| Executive Creative Director |
M....el F..k Subscribers Only
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| Art Director |
N..a Ja....ke Subscribers Only
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| Team Lead Activation |
N..a N...en Subscribers Only
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| Creative Director |
R...er K...n Subscribers Only
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| Creative Director |
A...e R...ka Subscribers Only
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| Project Lead Digital |
R...na M...r Subscribers Only
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| Account Planner |
R...na Sc.....er Subscribers Only
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| Chief Creative Officer |
Se.....an Ha....ck Subscribers Only
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| Client Services Director |
..m S....tz Subscribers Only
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| Creative Agency |
..e B..k R..m M...nn Subscribers Only
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| Chief Creative Officer |
Sebastian Hardieck |
| Creation Lead |
Michael Funk |
| Creative Direction |
Alice Rzepka |
| Creative Direction |
Rainer Klehn |
| Art Direction |
Chi-Chun Man |
| Art Direction |
Nina Jaenicke |
| Copywriting |
Hans-Peter Junius |
| Client Lead |
Tim Schmitz |
| Copy |
Christian Metz |
| Project Management |
Nina Niesen |
| Production |
Klaus Flemmer |
| Project Management |
Kristina Drewes |
| Web development |
Marina Gnann |
| Project Management |
Ramona Maier |
| Strategy |
Ramona Schuetter |
| Technology Direction |
Matthias Moerstedt |
| Application Development |
Felipe Gutierrez |
| Entrant Company |
THE BACK ROOM MCCANN |
| Idea Creation |
THE BACK ROOM MCCANN |
| Production |
MRM//MCCANN |
| Additional Company |
NHB |