Institutional - "The Refugee Tree (206s)"

Africa

Africa São Paulo, Brazil

Awards

6486

This ad is part of the ACT Responsible Collection

Brand: Institutional
Country: Brazil

Advertiser: Climate Reality Brasil

Title	The Refugee Tree (206s)
Brief	To inform the devastation and uncontrolled exploitation of forests in Brazil, with an increase in deforestation and fires that destroy entire biomes, the film narrates the journey of a refugee tree, the Jatobá, one of the many species in risk of extinction in the region, who decided to seek refuge in the embassies of foreign countries because they were in danger in their territory of origin.The highlight of the film is the dramatic soundtrack that illustrates the urgency of the subject. The indigenous song that permeates the film is a marriage rite, an interesting counterpoint since it's as joyful as it its sung with sadness. Likewise, the melodic element that is fused with the string quartet is a saw, played with a bow, not a violin. The semiotics behind doing it with elements that symbolizes deforestation helps the struggle.
Agency	Africa
Campaign	Refugee Tree
Advertiser	Climate Reality Brasil
Brand	Institutional
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Posted	December 2020
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Chief Creative Officer	S...io Go....ho Subscribers Only
Executive Creative Director	F...pe C..y Subscribers Only
Executive Creative Director	Ph....pe D...n Subscribers Only
Creative Director	G..g K...ow Subscribers Only
Creative Director	F...pe C...no Subscribers Only
Art Director	C..o Ga....fi Subscribers Only
Art Director	T...go A....de Subscribers Only
Copywriter	D...o F....te Subscribers Only
Copywriter	G...io B...to Subscribers Only
Designer	G..g K...ow Subscribers Only
Designer	M...na C..a Subscribers Only
Designer	T...go A....de Subscribers Only
Creative Director	M....ue L...s L..a Subscribers Only
Creative Director	J....na L...e Subscribers Only
Project Manager	L..a .e S...a Subscribers Only
Project Manager	Fe....da S...ra Subscribers Only
Project Manager	Fe....do A...so Subscribers Only
Project Manager	I....la L..y Subscribers Only
PR	F....na A....li Subscribers Only
PR	C...na M....da Subscribers Only
Chief Technology Officer	F...o P...a D....al Subscribers Only
Head of Production	Fe....do T....so A...ch Subscribers Only
Project Manager	Le....do G...s Subscribers Only
Agency Producer	R....go F....ri Subscribers Only
Agency Producer	T..s O....ra Subscribers Only
Agency Producer	Fe....da S...ra Subscribers Only
Production Company	H...ry ..n Subscribers Only
Director	.C F...r Subscribers Only
Managing Partner	A..x M....ff Subscribers Only
Executive Producer	R...ta C...êa Subscribers Only
Executive Producer	R....go Ca....lo Subscribers Only
Business Affairs	I..s ..l Subscribers Only
Production Director	G....vo Mo....ni Subscribers Only
Director of Photography (DOP)	G....el Bi.....ni Subscribers Only
Head of Production	L....na M....ns Subscribers Only
Production Coordinator	D...iz L...s Subscribers Only
Special Effects / VFX	M...ui Subscribers Only
Special Effects / VFX	Wa....rs ..X Subscribers Only
Post Production	H...ry ..n Subscribers Only
Editor	V...r A...im Subscribers Only
Editor	.C F...r Subscribers Only
Colorist	M...a C...ur G....ng Subscribers Only
Client Supervisor	Cr.....na F...k Subscribers Only
Client Supervisor	D....la So....so Subscribers Only
Account Manager	D...o B....ta Subscribers Only
Account Manager	J....ca Ro.....es Subscribers Only
Sound Production	D....se A...o Subscribers Only