Having started at Grey in 1987, Richard was recruited by EuroRSCG (now Havas Worldwide) to manage their flagship Peugeot account. After three years, he joined M&C Saatchi in 1995, when it was just a startup, to run Fosters and Kronenbourg campaigns for Scottish Courage, as well as Whiskas (winning a D&AD Silver in the process). He then led British Airways through its most creatively fertile six year stretch since the 1980s. As Managing Director of the UK Agency he runs our relationship with the FCA, drives RBS Group and NatWest’s ongoing ‘helpful banking’ efforts, and is currently powering the global launch of Konami’s latest Metal Gear Solid video game, which is centred on multinational digital, social and experiential activity.
Having started at Grey in 1987, Richard was recruited by EuroRSCG (now Havas Worldwide) to manage their flagship Peugeot account. After three years, he joined M&C Saatchi in 1995, when it was just a startup, to run Fosters and Kronenbourg campaigns for Scottish Courage, as well as Whiskas (winning a D&AD Silver in the process). He then led British Airways through its most creatively fertile six year stretch since the 1980s. As Managing Director of the UK Agency he runs our relationship with the FCA, drives RBS Group and NatWest’s ongoing ‘helpful banking’ efforts, and is currently powering the global launch of Konami’s latest Metal Gear Solid video game, which is centred on multinational digital, social and experiential activity.