Roberto Lopez Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
PHNX is a festival that truly democratizes creative ideas since its initial entry is free, and that gives the opportunity to more people and ad agencies to show their talent.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Creative ideas can appear at any time, anywhere, and to anyone. Having a diverse jury (strategists, clients, creatives) from all corners of the industry, offers different visions when evaluating creative works.
What do you think of the idea of free entry until the shortlist stage?
PHNX is a festival that truly democratizes creative ideas since its initial entry is free, and that gives the opportunity to more people and ad agencies to show their talent.
How would you define the perfect PHNX Awards winner?
A strategically creative work that is relevant to its audience and builds brand in the long term.
What is having the biggest impact on creative trends at the moment?
AI.
Who would you nominate as your two or three “creatives of the year”?
Anselmo Ramos & Gastón Bigio.
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