Adrián Eduardo Ramírez Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It seems to me that it is very important to consider the changes in the market, as well as make it clear what each jury is looking for with their work and profile. Ideas that remain relevant in a changing environment and that truly connect with audiences beyond outdated proposals
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It seems to me that it provides perspective and criteria in addition to giving rise to different creative profiles
What do you think of the idea of free entry until the shortlist stage?
It seems to me that it allows those who must invest in contests to demonstrate the possibilities of standing out and not just thinking that it is a select circle that passes for lobbying
How would you define the perfect PHNX Awards winner?
Relevant ideas in the acrtual changing world who needs a better solutions
What is having the biggest impact on creative trends at the moment?
The democratization of communication
Who would you nominate as your two or three “creatives of the year”?
EVERY GUT IDEA AND THE TEAM INVOLUCRATE
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