Title | Hack Market (eng) |
Agency | Marcel |
Campaign | High tech – Low impact |
Advertiser | Back Market |
Brand | Back Market |
Posted | July 2022 |
Business Sector | Online Retail, E-store |
Story | On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model. |
Media Type | Case Study |
Length | |
President | Pascal Nessim |
Executive Creative Director | Youri Guerassimov |
Copywriter | Antonin Jacquot |
President | Charles Georges-Picot |
Technology Team | Christophe Serret |
Art Director | Vincent Boursaud |
Motion Graphics Artist | Julien Taillez |
Art Director | Hugo Wahledow |
Copywriter | Claudia Illan |
Associate Director | Sébastien Jauffret |
Account Director | YANI OUKID |
Technology Team | Edouard Danesse |
Technology Team | Lotfi Harrabi |
Copywriter | Aurel Cablan |
Motion Graphics Artist | Vincent Iweins |
Social Media Manager | Calliste Garrabos |
Managing Director | Benjamin Taïeb |
Executive Creative Director | Valéry du Peloux |
Director | Guillaume Talvas |
Editor | Julien Hannedouche |
Project Manager | Flavie Parize |
Traffic Team | Mélanie Coupey |
Traffic Team | Laurène Ametowoglo |
Creative Director | Clément Séchet |
Producer | Valéry du Peloux |
Producer | Sixtine Busetti |
Strategy Lead | Thomas Cléret |
Copywriter | Alexandre Dodille |
Art Director | Céleste Nessim |
Post Production | ADF L’atelier |