Pancho González Interview(s)

Being a juror at the PNHX advertising festival by AdForum is crucial because of the recognition and prestige it gives to your experience in the industry. It involves influencing the direction and quality of advertising internationally, as well as the responsibility of selecting and rewarding the best campaigns. Additionally, it provides you with valuable networking opportunities with leading professionals and continuous learning about emerging trends. Your contribution as a juror promotes excellence in advertising globally and helps raise industry standards.

A hybrid jury, made up of creatives, strategists, clients and various advertising industry professionals, offers a more complete and balanced evaluation of the campaigns. The diversity of perspectives ensures a comprehensive understanding of the creative process and greater credibility in the festival's results. In addition, it encourages collaboration between different stakeholders, driving innovation and the development of best practices in advertising.

Advertising festivals that do not charge entry fees until a prize is won offer a more equitable and accessible opportunity for participants. This removes the initial financial barrier and allows a wide range of talent to participate without financial concerns. Furthermore, this business model incentivizes creative excellence, as only those who manage to stand out and win a pagan prize for their participation, which can increase the overall quality of entries and the reputation of the festival.

The perfect PHNX Awards winner would be an idea that strikes an exceptional balance between creativity, effectiveness and relevance. This campaign would stand out for its ability to transmit a clear and memorable message, capture the attention of the target audience and generate a significant impact on the brand or product promoted. Furthermore, the perfect winner could demonstrate a deep understanding of the cultural and social context in which it is developed, as well as impeccable execution in all aspects, from creative idea to practical implementation. In short, the perfect PHNX Awards winner would be an idea that not only impresses with its originality and creativity, but also achieves tangible and lasting results for the brand or advertiser.

Nowadays, creative trends are being driven by emerging technology such as augmented reality and artificial intelligence, as well as the growing importance of user-generated content and the values of sustainability and social responsibility. Authenticity and transparency in brand communications are increasingly valued, while immersive experiences, both in live events and digital campaigns, are gaining ground to captivate audiences. In short, brands are looking for innovative ways to connect with their audiences and create campaigns that are not only creative, but also meaningful and relevant in an ever-changing world.

1. RICHARD BRIM
2. PANCHO CASSIS
3. GABRIEL SCHMITT