Ricardo Sarno Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Why do I believe in an Award Festival that has a Jury panel from various fields of expertise, which can bring a broader critical perspective to evaluate ideas. Besides promoting a more inclusive festival where even agencies with lower budgets can participate.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
A Jury formed by various fields of expertise can bring a broader and more critical perspective to evaluate all ideas.
What do you think of the idea of free entry until the shortlist stage?
With free registration, the festival becomes more inclusive and open for agencies of all sizes to participate. It provides opportunities for everyone, not just the big players in the industry.
How would you define the perfect PHNX Awards winner?
The true winner of PHNX won't be just the best idea. It will be the best idea coupled with impeccable strategic vision, one that has been highly relevant in the industry and with significant outcomes.
What is having the biggest impact on creative trends at the moment?
Cultural shifts towards inclusivity and sustainability are currently driving the most significant impact on creative trends.
Who would you nominate as your two or three “creatives of the year”?
DDB Chicago’s Colin Selikow tops this year’s list of the best executive creative director in the industry and VML’s Debbi Vandeven, the most-awarded CCO in the world.
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