Moe Minkara Interview(s)

Our industry is all about curiosity, creative challenge, and that "I wish I thought of that" jealous motivation that keeps us striving to be better at what we do. Being part of PHNX is a privilege to experience work from all around the world, to discover new cultural insights, new ways of thinking, new creative executions and to judge impactful pieces of work that stand out on a Global level.

Work that works is the only way to go. I personally believe this is the best way to do it, as the creative pieces will be judged from different perspectives (creativity & efficiency) on the market. It brings a fair and more solid perspective on ideas that actually make a difference for brands.

This democratizes the award industry and allows for creative hot shops and smaller boutique agencies to participate and be seen and also make their staff and clients proud. Let's face it, the award industry is a budget by itself and most commonly owned by the Giant holding groups because thy can afford it. It is a gamble that most small to medium agencies can't afford. This makes the game fair to play for everyone. It is a win win situation, literally.

Creative Excellence, Strategic values, Human insights.

Empathy, emotional Intelligence, Human led insights always win in any context if well used of course.

All the creatives at mink :)