Alice Jasmine Crippa

I am a designer turned copywriter, and I firmly believe that often the best message is not made of words but experiences.

People come to me when they hear clients say things like "innovation", "activation", "hacks", "new behaviors". I have a weak spot for insights and reading between the lines of data.

I am a passionate advocate for cross-functional teamwork, where all subject matter experts tap into their creative side, no matter their job title.

As visiting professor at Milan’s Politecnico, I research to re-design the rules of brainstorming. By structuring them like Improv Comedy sessions, we’re generating solutions closer to the way people talk, dream and interact with each others.