Thierry Halbroth

With over 20 years of fully integrated advertising experience, Thierry has built his credentials in the digital space from the early days of the internet. In Asia Pacific since 1993, he has lived and worked in Bangkok, Singapore, Sydney, Tokyo and Hong Kong.

Thierry started his career in Singapore with design firms WordMaker and Write-Angles Communication (Minale Tattersfield Asia) and, after a two-year consulting stint in Sydney, landed in Hong Kong to join internet professional services firm’s Mercatela. On the back of a major British Airways win, he then joined M&C Saatchi to lead its integrated creative services offering in Greater China. But Thierry is well-known for his 10-year stint with McCann Worldgroup, eight of these as global digital and creative lead of Cathay Pacific Airways and two as Chevrolet’s Asia-Pacific’s creative lead, before moving to Publicis Hong Kong as Executive Creative Director and Managing Partner.

At EY, Thierry leads creative ideation and thinking across Asia-Pacific, disrupting traditional thought processes to build stronger brands through purposeful sustainable design solutions for EY’s clients. He is a member of EY wavespace Hong Kong, EY's design and human-centric co-creative center, which he helped build as Mumbrella's 2019 Asia-Pacific's Consulting Team of the Year, a mere year after its launch.

As a testament to his innovative and creative mind, Thierry was most recently the recipient of EY’s 2022 Asia Pacific Innovation Award, as Greater China’s Ideator.