Junge Helden - "Optink (135s)"

McCann Worldgroup Germany

McCann Worldgroup Germany Frankfurt am Main, Germany

Awards

2147

This ad is part of the ACT Responsible Collection

Brand: Junge Helden
Country: France

Advertiser: Junge Helden

Title	Optink (135s)
Brief	3 Germans die every day awaiting an organ transplant.But only 0,001% of Germans donate their organs – because of an opt-in system that requires explicit consent without keeping record of it, leaving the decision to unaware families. Yet, all it takes to opt-in is carrying proof of consent. Whatever its form.25% of Germans are inked.#OPTINK is the free tattoo to become an organ donor.A valid proof of will that allows to express consent and inform decision-makers (families).A life commitment turned into a commitment for life.+550 tattoo studios involved and transformed into organ donor recruitment centers+4500 tattoos recorded = +31500 potential lives saved+2.8bi free impressions
Agency	McCann Worldgroup Germany
Campaign	Optink
Advertiser	Junge Helden
Brand	Junge Helden
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Advertising Agency	M...nn G....ny Subscribers Only
Lead Front-End Developer	C...s T...or Subscribers Only
Head of Print Production	O...er H..o Subscribers Only
Executive Creative Director	C...ric As....la Subscribers Only
Executive Creative Director	D....an B...n Subscribers Only
Associate Creative Director	G..o K..o Subscribers Only
Senior Copywriter	S....ir I....ow Subscribers Only
Creative Director	M...o Fe.....ez Subscribers Only
Global Lead	C...en Bi....an Subscribers Only
Senior Copywriter	G....el A....io Subscribers Only
Social Media Manager	Pi......ean B....rd Subscribers Only
Chief Creative Officer	J...en C...t Subscribers Only
Grouphead Web Development	C....en Sc.....er Subscribers Only
Motion Designer	E....ne Ph....pe Subscribers Only
Group Experience Director	D...en J...s Subscribers Only
Creative Excellence Manager	C...ie B...nk Subscribers Only
Chief Creative Officer	G...z U...r Subscribers Only
Creative Director	B...rn S..b Subscribers Only
Producer	S...ne Sch......ach Subscribers Only
Creative Director	F...h .l F....li Subscribers Only
Art Director	G....lo G....ro Subscribers Only
Account Director	..n W....lm Subscribers Only
Head of Project Management	Al.....ra Z...y Subscribers Only
Account Director	H...r .l K...ji Subscribers Only
Media Relations Manager	J...a Su.....ter Subscribers Only
Interactive Designer	L...de M...l Subscribers Only
Software Engineer	K...h Ch....on Subscribers Only
Technical Director	B...ad N....zi Subscribers Only
Chief Project Manager Digital	J....ne M...ux Subscribers Only
Project Director Digital	D....uy T..n Subscribers Only
Junior Account Manager	Co.....tin Mue......upt Subscribers Only
Cinematography	..n S...er Subscribers Only
Photographer	D..k L....ig Subscribers Only
Creative Support	P...o A....co Subscribers Only