About me
Copywriter with a passion for storytelling and engagement, event design and TTL campaigns. A past as music journalist and communications manager. A present as Creative Director, with a focus on sports brands and entertainment.
Skills
- Football Playing
- Computer Games
- Writing
- New Media
- Digital Marketing
- Marketing Communications
- Social Media Marketing
- Advertising
- Sponsorship
- Media Planning
- Strategic Communications
- Event Management
- Social Media
- Public Relations
- Email Marketing
- Brand Awareness
- Marketing Strategy
- Online Advertising
- Music Journalism
- Talent Booking
- Press Releases
- Social Networking
- Creative Strategy
- Radio
- Marketing
- Copywriting
- Content Strategy
- Digital Strategy
- Integrated Marketing
Sector Experience
My Work
SEE ALL WORKTennis
- BRAND:
- La Gazzetta dello Sport
- AGENCY:
- TBWA\ITALIA
Positions
Creative Director
The Integer Group
January 2012 - Present (12 years 11 months)
Managing the creative output for Integer/TBWA on RCS (Corriere della Sera, Gazzetta dello Sport) and adidas. for a total budget of around € 1 Million
To ensure consistency in engagement, integration and disruption in the delivery of campaigns on all Integer accounts: Sony Mobile, Heineken - retail and consumer engagement, Ferrero, Regione Lombardia, Vodafone.
To ensure consistency in engagement, integration and disruption in the delivery of campaigns on all Integer accounts: Sony Mobile, Heineken - retail and consumer engagement, Ferrero, Regione Lombardia, Vodafone.
Author / Speaker
LifeGate Radio
April 2003 - August 2013 (10 years 4 months)
Natural Mystic - Reggae Vibes
The Bridge - Pop Electro and New Sound
RockFiles My Generation - Classic and Modern Rock.
The Bridge - Pop Electro and New Sound
RockFiles My Generation - Classic and Modern Rock.
Digital Creative Director
The Integer Group
January 2011 - January 2012 (1 year)
To develop Integer Italy as a true media neutral agency (TTL). From retail to ATL advertising integer will accompany brands and their target into the "Shopper continuum". Through the digital creative aspect and consumer engagement to be applied throughout client briefs and new business in order to reposition and foster the growth of the Italian side of the company as a true media neutral company. On top, to Direct creatively Integrated and ATL campaigns for Gazzetta dello Sport and Corriere della Sera (RCS).
To start up the new digital division at Momentum Milan. Developing the digital side in each project and increasing digital know how and integration across in the creative, and in the production department.
Marketing and Communications Manager
Mirata
May 2008 - December 2009 (1 year 7 months)
To coordinate Mirata’s corporate and B2B communication by managing a team of three ( graphic designer, communication executive and trainees) as well as directing the steps of the creative process of projects, ensuring an integrated approach in the delivery of campaigns, activations, promotions.
Communications Manager / Brand Manager
LifeGate Radio
April 2003 - April 2008 (5 years)
Goals Achieved:
- Increase of web site clicks - From 80.000 to 150.000
- Increase of listeners per day - From 145.000 to 280.000 - From 410.00 to 470.000 (7day average)
LifeGate Radio since 2001 has been Italy’s media revelation. Transmitting only high quality music from classics to new entries, and shows focused on musical information and environmental awareness.
I was responsible for a team of 4 (Designer, Media Officer, Web Developers).
With duties ranging from: Communications and press office management to content editing, event design, agency relation, media partnerships.
- Increase of web site clicks - From 80.000 to 150.000
- Increase of listeners per day - From 145.000 to 280.000 - From 410.00 to 470.000 (7day average)
LifeGate Radio since 2001 has been Italy’s media revelation. Transmitting only high quality music from classics to new entries, and shows focused on musical information and environmental awareness.
I was responsible for a team of 4 (Designer, Media Officer, Web Developers).
With duties ranging from: Communications and press office management to content editing, event design, agency relation, media partnerships.
Education
Bachelor of Arts / Bachelor of Science International relations and Communications
January 2000 - January 2003 (3 years)
International Baccalaurate English
January 1986 - January 1998 (12 years)
