Juan Fernando Santos is Chief Experience Officer at VML (previously at Studiocom), and its behind many of it's innovative solutions. Santos has won numerous awards for his work on some of the world’s largest brands [Activision, Kleenex,Coca-Cola, Mattel], and was the creative force behind such industry landmarks as BarbieGirls.com and MyCokeRewards. With more than 18 years of experience creating brand experiences, he has also been involved in many industry milestones, including the first worldwide webcast (Earth Day) and the first digital (CD-ROM) consumer electronics catalog for Toshiba USA. Juan combines a rare blend of creative, technical and business strategy knowledge. He is an industry expert in user generated content, online communities and virtual worlds. He is a charismatic speaker, with a very successful track record in leading new business pitches and presentations and has proven ability to motivate and inspire teams to deliver superb creative work. Prior to joining VML, Juan was the Chief Creative and Technical Officer for iKioskos, a leading provider of Internet enabled public access kiosks in Latin America, and Founding Partner/Creative Director for Azurian, one of the largest new media design and consulting companies in Latin America. Santos holds a Bachelor of Fine Arts degree from The School of Visual Arts and is also an award winning documentary editor.